WWF-AUSTRALIA

Various Projects

PROJECT OVERVIEW

Momentum² has worked with WWF on a number of projects including the Living Planet Report in 2014, media outreach in 2014 and the visit of WWF’s International President Yolanda Kakabadse in 2012.

In the context of Ms Kakabadse’s visit, Momentum² organised a panel discussion event hosted by the Australian Museum. The topic for the panel session was ''When worlds collide, is sustainable development possible? ''

 

Members of the panel included:

  • Television presenter Oriel Morrison

  • Dr John Hewson

  • Tim Jarvis AM, 

  • Sam Mostyn,

  • Dermot O’Gorman 

  • Yolanda Kakabadse (who also gave the keynote address)

 

Momentum² also looked after media outreach for the highly successful visit which included appearances on Sky News and other television stations.

International President of WWF Yolanda Kakabadse with WWF Australian CEO Dermot O’Gorman

CLIENT OBJECTIVES

  • To position WWF as a leader in sustainable development in the region

  • To improve recall and awareness of WWF’s work in sustainable development

  • To position WWF as a peak environment group in Australia with a wide sphere of influence and global leadership

  • To position WWF as an attractive organisation for corporate Australia and philanthropic donors to support

  • To provide an opportunity for stakeholders and media to meet Yolanda Kakabadse, WWF President International and senior WWF staff

OUTCOMES

 

The visit of Ms Kakabadse was very successful.  Given the short lead time and the amount of preparation required for a visit which incorporated a diverse program of events, media outreach, high level bilateral discussions and attendance at the ACFID conference, the arrangements went very smoothly. 

The collaboration between the WWF-Australia and Momentum² teams worked well.  The mix of an event and media outreach raised WWF-Australia’s profile and also galvanized considerable interest from WWF supporters and others who attended. Feedback from both the panellists and moderator was also very favourable. 

Examples of some media releases and coverage

Sep 30, 2014

WWF-AUSTRALIA

Australia in the red on environmental balance sheet: Living Planet Report

Please reload

- LOCATION -

 

Momentum²

Level 1
458 Wattle St
Ultimo NSW 2007

PO BOX 765, Broadway NSW 2007

- CONTACT -

02 9212 2000

ltuit@momentum2.com.au

 

ABN: 60 600 946 389 

- HOURS -

 

Monday to Friday

9:00 am - 5:30 pm

© 2019 by Momentum²