Momentum² has worked with WWF on a number of projects including the Living Planet Report in 2014, media outreach in 2014 and the visit of WWF’s International President Yolanda Kakabadse in 2012.
In the context of Ms Kakabadse’s visit, Momentum² organised a panel discussion event hosted by the Australian Museum. The topic for the panel session was ''When worlds collide, is sustainable development possible? ''
Members of the panel included:
Television presenter Oriel Morrison
Dr John Hewson
Tim Jarvis AM,
Yolanda Kakabadse (who also gave the keynote address)
Momentum² also looked after media outreach for the highly successful visit which included appearances on Sky News and other television stations.
International President of WWF Yolanda Kakabadse with WWF Australian CEO Dermot O’Gorman
To position WWF as a leader in sustainable development in the region
To improve recall and awareness of WWF’s work in sustainable development
To position WWF as a peak environment group in Australia with a wide sphere of influence and global leadership
To position WWF as an attractive organisation for corporate Australia and philanthropic donors to support
To provide an opportunity for stakeholders and media to meet Yolanda Kakabadse, WWF President International and senior WWF staff
The visit of Ms Kakabadse was very successful. Given the short lead time and the amount of preparation required for a visit which incorporated a diverse program of events, media outreach, high level bilateral discussions and attendance at the ACFID conference, the arrangements went very smoothly.
The collaboration between the WWF-Australia and Momentum² teams worked well. The mix of an event and media outreach raised WWF-Australia’s profile and also galvanized considerable interest from WWF supporters and others who attended. Feedback from both the panellists and moderator was also very favourable.
Examples of some media releases and coverage