Zoe Fitzpatrick's film project to launch as part of Alice Springs' NAIDOC Week
In 2020, Bridging the Gap Foundation ran a very succesful campaign, raising $10,000 for for Menzies School of Health Research trainee Zoe Fitzpatrick and her brother, filmmaker Chris Fitzpatrick to produce a film project.
Zoe and her brother travelled to Borroloola to produce an educational video on traditional Aboriginal medicine. The video was set to premiere as part of the Alice Springs NAIDOC Week celebrations in July 2021, but this has been postponed due to the COVID-19 lockdowns.
The short film is titled "How to be Healthy - Blackfella Way and Whitefella Way" and explores Aboriginal health traditions and the westernised way of healthcare, recognising the need to bring both together.
It is hoped to be able to produce the film in multiple languages for Aboriginal and non-Aboriginal people to provide a more in-depth understanding of Indigenous health traditions which are not very well understood outside of Aboriginal communities.
Bridging the Gap Foundation looks forward to announcing a new date for the premiere!
QBD Books continues its expansion into regional areas
Following its success in 2020, QBD Books has continued its expansion into regional areas, opening two new stores in Hervey Bay, QLD and Coffs Harbour, NSW, with another to open in Midland, WA in August 2021.
With 82 stores across the country, and counting, the team has expanded its national footprint, formed a partnership with Australian Geographic, refurbished existing stores and expanded its online distribution centre.
QBD Books' has been nominated as a finalist in the National Retail Awards 2021 as a result of its success and dedication to supporting its staff through the COVID-19 lockdowns.
Momentum2 has been providing regular updates to the media about QBD Books’ success and store openings, in addition to managing the publicity for its campaign to classify book stores as essential during the Melbourne lockdown period.
Coverage has been secured across ABC Radio Brisbane, 3AW, Mumbrella, Inside Retail, Books & Publishing, The Canberra Times, The Sydney Morning Herald, The Age, Cairns Post, Perth Now, and a range of local media publications across the country.
Colette gears up for the return of global travel, including 2022 Floraide Expo
Momentum2 continues to work with Collette to keep it top of mind and maintain its presence in both trade and consumer markets. Collette has announced a number of new tours, ready for Australians to rediscover their love of international travel. This includes a number of new European tours featuring vists to the 2022 Floriade Expo in Amsterdam.
Ageless Friendships with Be Connected
Momentum2 continues to work with Good Things Foundation, to promote the benefits of federal government funded digital skills program, Be Connected, for older Australians.
In May 2021, a national campaign has launched for which Momentum2 has developed a variety of case studies, profiling Be Connected network partners and partcipants across the country. These ongoing efforts have resulted in widespread coverage across print, television, digital and radio for the client - including an episode on ABC iView's series "Ageless Friendships" and coverage in foreign language media.
Adventurer Lisa Blair releases debut book, Facing Fear
In partnership with Australian Geographic, world record-holding sailor and climate activist Lisa Blair released her debut book ‘Facing Fear’ on 1 November, 2020. The book recounts the inspiring and gripping true story of her solo voyage around Antarctica; a tale Lisa almost didn’t live to tell.
A riveting read for people of all ages who are interested in the triumph of the human spirit, Lisa recounts the highlights of her extraordinary voyage. And along the way, she shows readers that positive thinking and perseverance can make a difference.
Momentum2 was tasked with securing coverage of Lisa’s book, with pieces published in Travel Play Live, Where Wild Things Roam, Sunshine Coast Daily, and interest secured with ABC 7.30.
Chatswood comes alive with Year of the Ox Festival 2021
Following the success of the festivals in 2019 & 2020, Willoughby City Council’s Lunar New Year celebrations returned in 2021 with the exciting and immersive Chatswood Year of the Ox Festival. Taking place from February 3rd to 28th, the festival was named after the lunar zodiac sign, and featured a number of COVID-safe events.
Momentum2 was engaged by Willoughby City Council to conduct media outreach for its Chatswood Year of the Ox Festival. Momentum2 developed a targeted media relations program that was implemented in the lead up to, and throughout, the festival. The result was widespread coverage across a broad range of media including securing coverage in a range of new publications, which reached new audiences for the festival. Coverage was across television, radio, print and online publications.