Colette gears up for the return of global travel

Momentum2 continues to work with Collette to keep it top of mind and maintain its presence in both trade and consumer markets. In September this year, the travel tour operator launched its 2021-22 global travel guide for when Australians are given the green light to rediscover their love of global travel again.

700 online events held across Australia for Get Online Week 2020

Following the success of Momentum2’s Get Online Week PR outreach campaign during 2019, Good Things Foundation Australia engaged the agency to produce a PR campaign for 2020, building on the momentum created earlier on.


The 2020 campaign focused on COVID-safe events in light of government restrictions. It also used the ‘Now's the time to get online' key messaging where possible. Momentum2 worked closely with Good Things Foundation Australia to create an extensive series of case study profiles which were pitched to a range of media outlets across the country.


Momentum2 also tied in the news that Good Things Foundation had made a series of board appointments and patronages to create additional story angles.


Momentum2 developed a targeted media relations program that was implemented in the lead up to the event. Our strategy was to connect with media that would produce the most impact in terms of media coverage and reach.


As a result, Momentum2 secured coverage across TV, radio, print and online at both local and national levels. Highlights included ABC Radio, 3GB, The Senior and The Canberra Times.

Bridging the Gap Foundation continues its momentum

Bridging the Gap Foundation continues its mission of improving the lives of Indigenous people through health research and education. 


In recent months, the foundation funded the production of HealthLAB trainee Zoe Fitzpatrick’s video on Indigenous health practices and traditions looking at the different approaches in Western and Indigenous cultures. Zoe and her media producer brother Chris, visited their home town of Borroloola in the Northern Territory to make the video.


This year, Bridging the Gap Foundation has also funded ongoing traineeships for the next generation of Indigenous health experts including Raelene Collins, Zoe Fitzparick, Jahdai Vigona, and Anna Womatakimmi.


Recent months have seen the ongoing support of organisations across a wide range of industries including Bond University, Endota Spa, Mercer Pride, Big Commerce amongst others. There was also strong support from schools and community organisations.


Momentum2 continues to manage marketing, publicity, corporate partnerships and individual giving for Bridging the Gap Foundation. To learn more about the organisation or to make a donation, visit

Adventurer Lisa Blair releases debut book, Facing Fear

In partnership with Australian Geographic, world record-holding sailor and climate activist Lisa Blair released her debut book ‘Facing Fear’ on 1 November, 2020. The book recounts the inspiring and gripping true story of her solo voyage around Antarctica; a tale Lisa almost didn’t live to tell. 


A riveting read for people of all ages who are interested in the triumph of the human spirit, Lisa recounts the highlights of her extraordinary voyage. And along the way, she shows readers that positive thinking and perseverance can make a difference.


Momentum2 was tasked with securing coverage of Lisa’s book, with pieces published in Travel Play Live, Where Wild Things Roam, Sunshine Coast Daily, and interest secured with ABC 7.30.

QBD Books expands across Australia

2020 has been a big year for the largest Australian-owned and operated book retailer in the country, QBD Books. 


With 76 stores across the country, and counting, the team has expanded its national footprint, formed a partnership with Australian Geographic, refurbished existing stores and expanded its online distribution centre. 


Momentum2 has been providing regular updates to the media about QBD Books’ success, in addition to managing the publicity for its campaign to classify book stores as essential during the Melbourne lockdown period.


Coverage has been secured across ABC Radio Brisbane, 3AW, Mumbrella, Inside Retail, Books & Publishing, The Canberra Times, The Sydney Morning Herald, The Age, Cairns Post, Perth Now, and a range of local media publications across the country.

Telling Zoe Fitzpatrick's story for Bridging the Gap Foundation

Bridging the Gap Foundation has received an overwhelming amount of support in the past few months, the generosity from individuals and businesses fundraising exceeding all expectations. The Foundation is using the funds raised to employ an Indigenous trainee for Menzies HealthLab, which includes a paid full time role including training and study at Menzies for 12 months.


One of the HealthLab trainees is Zoe Fitzpatrick, a Yanyuwa and Garrwa woman originally from Borroloola in the Northern Territory. The Foundation has raised over $278,000 in the last few months which will allow for more traineeships being made available and also extending Zoe’s traineeship for another six months.


Alongside completing a bachelor in nursing, Zoe is a trainee with Menzies HealthLab's Headstart program. This program aims to deliver health education programs to remote Aboriginal communities and aligns perfectly with Zoe’s aspirations and beliefs. She is in the process of developing an educational video that will be available in multiple languages for Aboriginal and non- Aboriginal people to provide a better and more in-depth understanding of Indigenous health traditions. Bridging the Gap Foundation, in partnership with Momentum2, has successfully raised funds to make Zoe's important project a reality.


Momentum2 reached out to multiple news outlets to tell the story of Zoe’s success. Marie Claire published an extensive interview with Zoe about her project and life work. The article highlighted Zoe’s ambitions as being an Aboriginal healthcare educator through her project funded by Bridging the Gap and working with Menzies HealthLab. Her creative endeavours are also credited by mentioning her business Mardijbalina Art that showcases her authentic Aboriginal paintings and jewellery, which she sells on Instagram.


Momentum2 is looking forward to continuing to work with Bridging the Gap Foundation and the media to help close the gap between Indigenous and non-Indigenous Australians’ health and education opportunities and outcomes.

Click here to learn more about Bridging the Gap Foundation.

Menzies School of Health Research is leading the fight against COVID-19 in Timor-Leste

Dr Josh Francis, paediatrician and infectious diseases specialist with Menzies School of Health Research and the Royal Darwin Hospital, is leading a team in preparing to respond to the COVID-19 pandemic in Timor-Leste. The risk of a large outbreak is significant, and the outcomes would potentially be devastating for this particularly vulnerable nation. 

Momentum2 facilitated interviews with Dr Francis and Professor Alan Cass with the ABC to discuss the challenges that lie ahead and what measures the team, based in Dilli, are undertaking.

Collette Announces Donation to Kangaroo Island to Assist with Habitat Restoration

On Friday 28 February, Collette’s CEO, Dan Sullivan Jnr announced a donation of $20,000 AUD from the company to the Kangaroo Island Native Plant Nursery to enable it to meet the demand for habitat restoration with seedlings of Kangaroo Island provenance to be planted in bush fire-affected areas. A family-owned company with offices in the USA, Canada and Australia, Collette recently celebrated the fifth anniversary of the opening of its Australian office.

This donation complements two other donations made to assist Australia with bushfire recovery, the first being to the Australian Red Cross to support people, the second to the koala sanctuary to assist wildlife and this new third donation to assist habitat.


Blair Wickham, Kangaroo Island resident and tour guide from Exceptional Kangaroo Island was in Sydney to meet with Dan Sullivan and to accept the donation on behalf of the nursery. The donation was offered by the organisation in solidarity with the Kangaroo Island community.

Momentum2 was pleased to facilitate Collette's introduction to the Kangaroo Island Native Plant Nursery management team, as well as working closely with the partners involved in Kangaroo Island, as well as managing media surrounding the donation announcement. 


Bridging the Gap Announces Indigenous Scholarships Winners

Bridging the Gap Foundation in partnership with International College of Hotel Management (ICHM) and Accor had the pleasure of announcing that Ghinna Ambrum and Maddison Ingram are the recipients of the second round of Indigenous Hospitality Scholarships.


This is the second year that the scholarships have been awarded by Bridging the Gap Foundation and partners, providing the opportunity for Indigenous students to study a three-year Bachelor of Business (Hospitality Management) Course at ICHM. Last year's recipient was Kenneth Abrook, Kaurna man who is currently working at Pullman Adelaide who is continuing his second year of studies at ICHM.

The Foundation will fund the accommodation of two Indigenous students from 2020 onwards, with ICHM funding the student’s tuition and Accor contributing through the provision of books and uniforms. An Indigenous mentor and support from Accor’s Indigenous Programs team will be provided to the students while they study and work to enable their success.

The scholarships were officially awarded to Ghinna and Maddison on Friday 28 February at IBIS Adelaide by Minister David Pisoni, MP. Momentum2 managed the announcement as well as the event, which was attended by Adelaide media and key stakeholders.

Collette Celebrates Five Years of Calling Australia Home

Collette expanded its operations to Australia in 2014 with the opening of an office in Sydney in February 2015. Since then it has grown to a team of 28 with representatives in Western Australia, South Australia, Victoria and Queensland covering all states and territories. The company celebrated its anniversary at a reception hosted by the US Consul-General in Sydney on Thursday 13 February.

Christian Leibl-Cote, Senior Vice President of Global Business and Courtney Iannuccilli, Vice President of Marketing travelled from the USA to join in the celebrations with the Australian industry and Collette’s local team.

ANMM celebrates 75th anniversary of Sydney to Hobart

In December 2019, the Australian National Maritime Museum celebrated the 75th anniversary of the Sydney to Hobart Yacht Race with the launch of  Rob Mundle’s book on the race and an exhibition.

The exhibition and launch brought together two of the Navy officers involved in rescuing survivors from the 1998 Sydney -Hobart tragedy and one of the survivors, John Stanley. Rick Neville the copter pilot and Shane Pashley who winched survivors up in those very dangerous conditions, were both in Sydney for the exhibition launch and celebration of the race’s anniversary.  

The event received coverage in the Daily Telegraph and ABC 702 Breakfast.

Chatswood comes alive with Year of the Rat Festival

Following the success of the inaugural festival in 2019, Willoughby City Council’s Lunar New Year celebrations returned in 2020 with the exciting and immersive Chatswood Year of the Rat Festival. Taking place from 20 January to 8 February, the festival was named after the lunar zodiac sign, and featured a program of 20+ cultural events.

Momentum2 was engaged by Willoughby City Council to conduct media outreach for its Chatswood Year of the Rat Festival. Momentum2 developed a targeted media relations program that was implemented in the lead up to, and throughout, the festival. The result was widespread coverage across a broad range of media including securing coverage in a range of new publications, which reached new audiences for the festival. Coverage was across television, radio, print and online publications.

Collette hosts 'Tastes of New England' Thanksgiving luncheon at Donovans

To celebrate Thanksgiving, Collette held a luncheon at Donovans in St Kilda, specially curated by award-winning chef and New England expat, Kevin Donovan. The event, which celebrated Collette's new Roaming Coastal Maine tour, was attended by Melbourne media and managed my Momentum2. 

National Get Online Week October 14-20 Highlighted the Need for Digital Inclusion in Australia

Local governments and community groups across Australia took part in Get Online Week  from 14-20 October, which is organised annually by Good Things Foundation. The campaign aims to reduce the digital divide with over 2.5 million Australians not on the internet. Over 1000 community events were held at local libraries, community centres, seniors’ centres and many more.

Momentum2 was tasked with securing media coverage on the program while increasing the profile of Good Things Foundation Australia. 


Media highlights from the campaign included interviews on various ABC radio channels, such as ABC Radio 702 Sydney, and ABC Brisbane Radio and ABC Tasmania radio, as well as media coverage was secured in metro and regional outlets across the country - including the Canberra Sunday Times and commercial radio.

People needing support to learn digital skills and who did not attend a Get Online Week event can still receive support through a local Be Connected Network Partner by visiting or calling 1300 795 897.

Museum celebrates 20 years of honouring those who crossed the oceans to call Australia home

On 1 December 2091, the Australian National Maritime Museum unveiled  287 new names on the Museum’s Welcome Wall at a special ceremony. The Wall, which is celebrating its 20th anniversary, stands in honour of all those who have migrated from around the world to live in Australia.


Close to 30,000 names appear on the wall’s bronzed panels with the number continuing to grow. The arrival of migrants to these shores is one of the major themes in Australia’s maritime history, and a prominent focus for the Museum. 

Momentum2 secured media coverage of the announcement with 2SM News, ABC Radio Sydney, ABC Radio Adelaide, ABC Weekend Breakfast TV, SBS TV news, SBS radio language programs, Australian Jewish Times and The Two of Us in the Sydney Morning Herald.

Australian Geographic Society 2019 Awards

The annual Australian Geographic Society Awards took place in Sydney on Friday 1 November in celebration of the country's leaders in adventure and conservation. Renowned international explorer Victor Vescovo inspired guests with his tales of diving to the depths of the world's five oceans before the 2019 award-winners were announced.


Momentum2 managed the publicity of the awards for the sixth year in a row which resulted in national coverage across the country including The Daily Telegraph, ABC TV News, TODAY Show, 2GB, Radio National, The Daily Edition and many more. 


For a full list of this year's winners click here.

2019 Partnerships for Better Health International Symposium

Maridulu Budyari Gumal - The Sydney Partnership for Health, Education, Research & Enterprise (SPHERE) will host the 2019 Partnerships for Better Health International Symposium on 29-30 August 2019 in Sydney. National and international health leaders will be at the event to share their research and to demonstrate the benefits for the Australian healthcare system.

The conference will involve many different components focusing on various issues. Key highlights:

  • A new evidence and film-based method known as ‘brokered dialogue’, which looks at controversial health and social issues such as addiction and mental health. This is a strategy for promoting respectful interactions with those who have different or opposing views.

  • 'The Hive' - an immersive art installation to communicate complex societal ideas such as mental health, addiction and the wellbeing of children from refugee backgrounds

All members of the public are welcome to attend the informative two day conference. To register and purchase tickets, visit or for the complete list of International and local speakers visit

ANMM hosts Descendants of Bligh High Tea on the High Seas

On Sunday 8 September, Pyrmont resident, John Bligh, joined fellow descendants to share stories and sort fact from fiction, in celebration of what would have been Bligh’s 265th birthday with a High Tea at the Australian National Maritime Museum.


In an interesting twist, Trent Christian, a descendant of Bligh’s nemesis, Fletcher Christian – who would have celebrated his 255th birthday during the month - was also in attendance.

Australia's largest lightweight solar panel installation

On Wednesday 14th August, the Australian National Maritime Museum officially announced the installation of lightweight solar panels on the roof of Wharf 7. The innovative technology 'eArche' was developed by the 'Sun King' Dr Shi Zhengrong, CEO of Sunman Co Ltd.


The eArche solar panels are glass-free, aesthetic and 70 per cent lighter than standard solar panels, enabling them to be fitted on diverse building structures. eArche is the only lightweight solar panel with an accreditation from the Clean Energy Council. It is expected that the technology will reduce Museum's electricity bill by a quarter.


Dr Shi was present at the launch and stated that solar energy would soon become "like Wi-Fi or optical fibre" which consumers expect in virtually all buildings and even boats and caravans. The eArche project would not have been possible without the assistance of The Southern Cross Renewable Energy Fund, the Australian Renewable Energy Agency and Energus, a subsidiary of Sunman.


The launch was very successful - clear skies offered guests a scenic view of the solar panels and Darling Harbour and was attended by many energy and environment industry representatives. 

International Particle Accelerator Conference 2019

Momentum2 was engaged by ANSTO to support the IPAC Local Organising Committee with targeted earned media outreach and social media content in the lead up to and throughout the 10th Annual International Particle Accelerator Conference in Melbourne in May 2019.


We developed a targeted media and social media strategy that was pre-approved by the committee. Throughout the conference M2 recorded significant sessions and speakers and live tweeted and engaged with the accelerator science community online.


Throughout the week-long conference more than 33,000 engagements were generated (likes, re-tweets, replies, mentions), with a total engagement rate of 2.2%. Additionally, stories were secured with ABC Radio Melbourne’s Evenings with David Astle with an interview with Dr Susie Sheehy, and a story in Xinhua News.

Moriarty Foundation partners with Bridging the Gap Foundation for key projects in 2019

It's been a busy year for the Moriarty Foundation, which announced partnerships with the Bridging the Gap Foundation’s HealthLAB for key projects in 2019. Earlier this month Minister for Indigenous Health, the Hon Ken Wyatt AM MP announced funding to support the Indi Kindi’s continuing operations in Borroloola and Robinson River, NT. HealthLAB will run its mobile pop-up experience for kids under five and their families in these communities.


The Moriarty Foundation’s Indi Kindi program supports young First Australian children’s health and wellbeing by focusing on their strengths to improve their social, literacy and numeracy skills and help them better prepare for school. The program has reached 78 per cent of all children living in Borroloola and Robinson River.


This funding from the Australian Government was in addition to the $2.7M jointly received by both the Moriarty Foundation and Bridging the Gap Foundation. This funding will go towards supporting the partnership between John Moriarty Football and HealthLAB to deliver football and HealthLAB in six communities in the Northern Territory to encourage healthier lifestyles through better nutrition and physical activity. This was announced back in March 2019.


On Friday 15th March 2019, the Hon Ken Wyatt AM, MP, Minister for Indigenous Health announced $6.57 million in funding for programs to support our National Indigenous Preventive Health and Educational Program (NIPHEP). The NIPHEP is a new partnership between Menzies School of Health Research and John Moriarty Football. 

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