THE TEAM
Our team has extensive experience in not-for-profit, corporate and the public sector environments.
Read on to meet us!
Lyn took over from Kim McKay AO as Principal in 2015 after having worked for seven years as Senior Consultant.
She has handled a wide range of projects and strategic consultancies for various clients including Qantas, Clean Energy Finance Corporation, Collette, Australian National Maritime Museum, UTS, UNSW, Charles Darwin University, Bridging the Gap Foundation, Australian Alliance to Double Energy Productivity , the Australian Institute of Company Directors, Barangaroo Delivery Authority, Sphere (Sydney Partnership in Health, Education and Enterprise), National Geographic, Australian Geographic Society, The Karrkad-Kanjdji Trust, North Sydney Council, Lake Macquarie City Council, the City of Newcastle Council, WWF-Australia, NSW Office of Environment and Heritage, Fauna and Flora International, the Nature Conservation Trust of NSW, Biofuels Association of Australia, and a number of French clients including France Télévisions, Eurocom, Bonne Pioche and Hachette.
With a background in management and marketing in Adelaide and Sydney, Lyn moved to Paris in early 1990 as First Secretary, Cultural Relations and Information at the Australian Embassy. In her capacity as head of Public Affairs at the Embassy, she worked on a wide range of cultural and bilateral projects.
At the conclusion of her posting in 1995, Lyn set up her own marketing and public relations agency in Paris with a diverse portfolio of clients in travel, food and beverage, and business representation for the UK Office of the South Australian Agent-General where she undertook responsibility for investment clients in Southern Europe. She also worked for tourism offices such as Hong Kong and the South Australian Tourism Commission for which she was the Regional Director, Southern Europe.
Throughout this time, Lyn managed a large range of events, marketing campaigns and projects in both the public and private sector including for ministerial visits at both State and Australian Government level. With a passion for writing, Lyn has written for a number of magazines in both French and English.
A graduate in French, economics and education, Lyn is fluent in both French and Italian. She is a director of a number of boards including previously eight years with the South Australian Tourism Commission where she was a member of the budget and marketing committees, nine years with the Alliance Française de Sydney of which she is currently the Chair, the Sydney Salon and the Ordre National de Mérite Association.
Lyn was awarded an ‘Ozcar’ by Tourism Australia for services to tourism in France, has been the recipient of multiple scholarships including a Mobil Fellowship and French Government scholarships and in 2017 was awarded Chevalier in the French honours system, Ordre National de Mérite. She graduated from the Australian Institute of Company Directors flagship program, the Company Directors Course in 2018.
With 7+ years’ experience in the communications industry, Emily has worked both in-house and in small, medium and global agencies in Sydney including: Ogilvy Public Relations and Res Publica. She has worked on major campaigns for Lion Beer, Tough Mudder Australia, Al Jazeera English, Intel Corp., Canon Australia and in-house at Planet Ark Environmental Foundation on community campaigns such as National Tree Day, National Recycling Week.
Emily’s strengths include strategic media relations and PR campaigns, copywriting and editing, social media, influencer and ambassador campaigns and events. Her specialty is earned media relations and has strong relationships with journalists across multiple verticals.
For Momentum2, Emily has worked on campaigns and projects for the Australian Institute of Company Directors (AICD), Australian Geographic Society, Bridging the Gap Foundation, the Australian National Maritime Museum, Shackleton Epic and the Sydney Institute of Marine Science’s Harbour Hike.
Emily holds a Bachelor of Communications (Public Relations) from Charles Sturt University, Bathurst. and is currently studying her Master of Public Health at the University of Sydney. She has recently completed a course through the Deaf Society in Sign Language 1 and Digital Strategy & Experience Design with the Communications Council’s Ad School in 2017.
Jenny graduated from the University of Adelaide with a law degree and worked as a solicitor in Adelaide before moving to Sydney in 1982. Before taking time off to raise her two daughters, Jenny worked at the Law Society of NSW where she organised the inaugural Law Week and at Community Aid Abroad organising the annual Walk Against Want. She also worked as a legal research assistant for Readers Digest.
For the past twenty five years Jenny has worked as a bookkeeper and administrator for a diverse clientele including PR companies, commercial and domestic real estate agents, barristers, hospitality providers and other small business owners such as couriers and gardeners. She has a certificate 1V in bookkeeping and is a registered BAS agent with the Tax Practitioners Board.
Amanda Wilson is a communications expert with leadership and management experience in a range of sectors including: the media, government and corporate communications. She provides advice on media management, advocacy and stakeholder engagement, communications around infrastructure development and destinations.
Amanda creates advocacy strategies and media messaging for corporate leaders and organisations, and devises engagement campaigns to complement traditional PR with targeted content campaigns for an organisation’s own channels. She provides content strategies for audience engagement, as well as communications coaching and media training for leaders.
In the government sector, as Executive Director of Community Engagement and Communications with the Barangaroo Delivery Authority, Amanda ran the team responsible for corporate and destination communications, including media and reputation management, brand, marketing and community engagement. She told the once-in-a-lifetime story of how Sydney’s western waterfront and new headland opened to the public for the first time in more than 100 years.
After decades as a journalist in Australia and the UK, Amanda was appointed Editor of The Sydney Morning Herald in 2011, the first woman in the organisation’s 183-year history to run it. The role encompassed journalistic leadership of the newsroom, stakeholder relations, brand marketing, financial and people management, governance and reputation risk.
Amanda has an unparalleled network of media contacts and uses journalistic skills to create nuanced communications for different audiences, including internal stakeholders, corporate partners, government and media.
Amelia is the most recent addition to the Momentum2 team. She started as an intern in 2020 and has since been recruited to join the team. Amelia works across a number of clients including Bridging the Gap Foundation, Good Things Foundation, Energus and Willoughby City Council.
During her time with Momentum2, Amelia has worked on a number of projects and campaigns including the Chatswood Year of the Ox Festival, Get Online Week and Bridging the Gap Foundation.
Amelia holds a Bachelor of Media (Public Relations & Advertising) from the University of New South Wales. Before completing her studies, Amelia spent time exploring Canada, New Zealand and Indonesia and worked for Unleashed Travel in Fiji.
She is passionate about environmental issues as well as creating a sustainable, fair and equitable future for all Australians and hopes to continue working alongside organisations that make an impact in these areas throughout her career.
Biarta is a communications and marketing consultant who has worked for agencies in Sydney and London, as well as in-house corporate partnerships and philanthropy roles for the Australian Museum and the National Art School.
Biarta has managed campaigns for The Commonwealth Secretariat, Stockland, Australian Geographic, WWF-Australia, National Geographic, Harper Collins, Australian Institute of Company Directors, Garage Sale Trail, The Fork, Sydney Institute of Marine Science and Land Sec.
Bringing together a broad range of experience, Biarta has worked in brand development and strategy for different sectors including not-for-profit, luxury lifestyle, destinations, and sustainability. Biarta is commercially-minded and approaches communications with a business lens, bringing marketing and communications together.
Passionate about travel and lifestyle , Biarta has managed campaigns for a selection of the country’s premium food and beverage organisations and destinations. She enjoys taking on new challenges and thinking of innovative solutions to enhance the client’s brand and projects.
Biarta first joined Momentum2 back in 2011 as PR & Marketing Coordinator and after departing in 2014, has continued to consult to the agency.
Biarta holds a Bachelor of Communications (Public Relations) and a Bachelor of Business from Charles Sturt University, Bathurst.