Ongoing Public Relations and Media Outreach
Momentum2 has been working with leading global tour operator, Collette since it launched its Australian office in 2015.
Responsible for ongoing media outreach for Collette, Momentum2 has been involved in organising media famils with key travel journalists, along with writing and distributing press releases and media alerts, creative copywriting and creating interview opportunities for representatives of Collette.
This included the announcement of a donation of $20,000 AUD from the company to the Kangaroo Island Native Plant Nursery to enable it to meet the demand for habitat restoration with seedlings of Kangaroo Island provenance to be planted in bush fire-affected areas.
To increase brand awareness of Collette within the Australian market, for consumers, travel trade and media
To position Collette as a leading global tour operator and an innovator in guided travel
To drive traffic to the official Collette website and to increase bookings on outbound Collette tours
Momentum² has conducted substantial media outreach for Collette and continues to build on its results.
Since its launch in Australia, we have generated over $8 million worth of coverage.
A selection of recent highlights have included:
Managing Collette's 5th Anniversary celebrations including a VIP Reception at the US Consul-General's residence for key media and stakeholders
Frederick’s visit to Sydney, Melbourne and Perth increased interest in Collette’s tours and in particular Oberammergau, which generated mainstream, specialist and religious publication coverage
Famils included Greece, Ireland, Paris, Poland, Southern USA, Washington, Finland and Costa Rica
Thanksgiving luncheon event held in Melbourne with 16 confirmed attendees to promote Collette’s New England tours
Examples of some media releases and coverage