AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS (AICD)
PROJECT OVERVIEW
Momentum2 has been working with the Australian Institute of Company Directors (AICD) since 2018 to promote its range of activities and events across Australia.
One of these projects is the AICD’s governance training programs and events, with a particular focus on regional activities in each state.
The agreed approach was to interview each of the AICD State Manager’s to identify key priorities, activities and events in their individual states, as well as any members of interest who could be used for profiling purposes.
To date, the profiles have covered a range of industries and sectors including innovation, sport, agriculture, not-for-profit, marketing and intellectual property.
CLIENT OBJECTIVES
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To raise the profile of the Australian Institute of Company Directors (AICD) and its members across all states of Australia
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To create awareness and understanding among the public about the importance of governance and governance training
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To promote upcoming AICD events and activities in each state
OUTCOMES
Momentum² has written profile pieces and press releases on upcoming events and activities for Queensland, Tasmania, Victoria, Australian Capital Territory and Western Australia.
Targeted media lists were created, focussing on trade and industry publications, specialist media and local and regional media.
To date, substantial coverage has been generated across the various states, including in The West Australian, Queensland Country Life, The Land, Toowoomba Chronicle, The Mandarin, Perth Now, Cairns Post, ABC Radio Far North Queensland, ABC Radio North Queensland (Townsville), Townsville Bulletin, Riot ACT, ABC Hobart, ABC Radio Capricornia and the Geelong Advertiser.
Examples of some media releases and coverage