AUSTRALIAN NATIONAL MARITIME MUSEUM
Case Studies
PROJECT OVERVIEW
With the opening of the Australian National Maritime Museum’s cutting-edge attraction Action Stations, three unique new venues were added to the Museum’s existing suite of already impressive venue spaces.
These included the Action Stations City View Room, The Lookout and the Helipad onboard warship HMAS Vampire.
Momentum² was engaged to manage media outreach to trade and MICE media to publicise the Museum’s new venue spaces and event packages.
This involved identifying and writing case studies of successful events hosted in these new venues, along with a media release to be sent to media.
We created two case studies, one for the Women of Wyvern at Newington College and another for Peter Jones Special Events.
CLIENT OBJECTIVES
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To promote the Museum’s new venue spaces and event packages in the recently opened attraction Action Stations
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To increase awareness in travel trade and media about the Museum’s range of venues and its capacity to host different styles of events
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To position the Australian National Maritime Museum as a unique and exciting place to host and attend an event
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To drive traffic to the Museum’s website and increase venue bookings
OUTCOMES
The media outreach was very successful and predominantly included coverage in specialist, trade and MICE media.
Examples of some media releases and coverage