AUSTRALIAN NATIONAL MARITIME MUSEUM

Case Studies

PROJECT OVERVIEW

With the opening of the Australian National Maritime Museum’s cutting-edge attraction Action Stations, three unique new venues were added to the Museum’s existing suite of already impressive venue spaces. 


These included the Action Stations City View Room, The Lookout and the Helipad onboard warship HMAS Vampire.


Momentum² was engaged to manage media outreach to trade and MICE media to publicise the Museum’s new venue spaces and event packages. 


This involved identifying and writing case studies of successful events hosted in these new venues, along with a media release to be sent to media. 


We created two case studies, one for the Women of Wyvern at Newington College and another for Peter Jones Special Events. 

CLIENT OBJECTIVES

  • To promote the Museum’s new venue spaces and event packages in the recently opened attraction Action Stations  

  • To increase awareness in travel trade and media about the Museum’s range of venues and its capacity to host different styles of events 

  • To position the Australian National Maritime Museum as a unique and exciting place to host and attend an event 

  • To drive traffic to the Museum’s website and increase venue bookings

OUTCOMES

 

The media outreach was very successful and predominantly included coverage in specialist, trade and MICE media. 

Examples of some media releases and coverage

Sep 27, 2016

MICENET MAGAZINE

Peter Jones Wows with HMAS Vampire Event

Sep 20, 2016

CIM MAGAZINE

All Decked Out

Sep 27, 2016

ETB TRAVEL NEWS

Waterfront Vistas Wow Without the Price Tag

Sep 27, 2016

AUSTRALIAN NATIONAL MARITIME MUSEUM

The Australian National Maritime Museum's HMAS Vampire the Key to Incentive Wow Factor

Jun 27, 2016

AUSTRALIAN NATIONAL MARITIME MUSEUM

Waterfront Vistas Wow Without the Price Tag

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