NATURE CONSERVATION TRUST OF NSW

Woomargama Station

PROJECT OVERVIEW

Momentum² was engaged to manage the media outreach for the announcement of the Nature Conservation Trust's (NCT) most recent covenant which was placed on Clare Cannon’s property, Woomargama Station in Albury, NSW.  


The brief was to generate interest in the NCT’s covenant process via Clare’s story, and engage a range of media to publicise the story. 

CLIENT OBJECTIVES

  • To create and implement a media strategy to engage a wide range of media to publicise the covenant on Woomargama Station

  • To raise awareness about the Nature Conservation Trust of New South Wales and the conservation covenant process

  • To communicate the importance of conservation and biodiversity to the broader public

  • To facilitate interviews between media, Clare Cannon and representatives of the NCT including CEO Gary Wells

OUTCOMES

 

This campaign was highly successful, with over 10 interviews being organised for Clare and stories in ABC Radio National Life Matters, ABC Landline, The Senior, The Border Mail, Wild Magazine, Australian Wildlife Society Magazine, The Land and Property Observer among others. 

Examples of some media releases and coverage

Feb 24, 2017

ABC LANDLINE

Conservation paying its way on one of Australia's oldest pastoral stations.

Sep 13, 2016

THE LAND

Conserve Nature at Holbrook

Sep 08, 2016

WILD MAGAZINE

Conservation Practice ‘Good Business’ for Farmers

Sep 04, 2016

THE BORDER MAIL

Nature Conservation Trust Covenant for Woomargama Station

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