PROJECT OVERVIEW​

Momentum² was engaged to promote the SPHERE 2017 International Symposium, manage the media outreach and drive registrations.

To achieve the campaign objectives, we implemented a three-pronged approach which involved:

1. Traditional media outreach
2. Social media engagement
3. Contacting stakeholders

This project involved creating a social media strategy and accounts (LinkedIn and Twitter) for the event, content creation (on the speakers and topics to be covered at the Symposium), post activation and community management. 
 

Alongside the social media strategy and management, M² conducted interviews with medical and health professionals speaking at the Symposium, to determine potential media angles and opportunities.

 

Based on the information gathered, M² created tailored pitches which were then sent to targeted media across print, online and broadcast media and spanning major metropolitan news, regional media, local media and specialist media (health newsletters and publications, financial publications, technology media, senior publications, arts media and built environment media).

 

To drive registrations, we contacted health and medical association newsletters, financial institutions and chartered accountant newsletters and local health district newsletters. 

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We also produced copy for several advertisements, including in the Australian Financial Review and liaised with graphic designers and advertising contacts at various media outlets.