NATURE CONSERVATION TRUST OF NSW

Quentin the Quoll Campaign

PROJECT OVERVIEW

In March 2015, Momentum² was engaged to manage the media outreach for the Nature Conservation Trust of New South Wales (NCT) Quentin the Quoll campaign launch to promote the protection of the threatened tiger quoll and the work of the NCT. 


Momentum² formulated a strategy which included hosting a campaign launch at Featherdale Wildlife Park on Thursday 16th April and organising interviews for the campaign ambassador, Miriam Margolyes to generate media interest.


Miriam Margolyes, legendary English actor best known for her role as Professor Sprout in the Harry Potter films, appeared at the event in her role as ambassador to support the NCT’s campaign to protect the tiger quoll. 

CLIENT OBJECTIVES

  • To raise awareness of the Quentin the Quoll Campaign and the NCT

  • To raise funds to protect the threatened tiger quoll and its habitat in New South Wales

  • To host a successful media event featuring the campaign ambassador to generate publicity surrounding the campaign

  • To facilitate interviews with Miriam Margolyes as well as representatives of the NCT

OUTCOMES

 

The Quentin the Quoll campaign launch was highly successful given the extensive coverage that was generated by the event held at Featherdale Wildlife Park. Momentum² organised over 46 interviews for international star Miriam Margolyes, with coverage including an article in the Sydney Morning Herald, a televised interview on ABC 24 and radio interviews on 2UE and 101.7WSFM.

Examples of some media releases and coverage

Apr 16, 2015

SYDNEY MORNING HERALD

Miriam Margolyes Stands Up for the Threatened Tiger Quoll

Apr 14, 2015

GREEN LIFE STYLE

Meet Miriam Margoyles and Quentin the Quoll

Apr 28, 2015

SOUTHERN HIGHLAND NEWS

Miriam Margolyes Throws Support Behind Threatened Tiger Quoll

Apr 13, 2015

BLACKTOWN SUN

Actress Miriam Margolyes Will Make a Special Appearance at Featherdale Wildlife Park

May 30, 2015

BEFORE IT'S GONE

What Can You Tell Me About Quolls?

Mar 25, 2015

NATURE CONSERVATION TRUST OF NEW SOUTH WALES

Professor Sprout Meets The Tiger Quolls

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