NATURE CONSERVATION TRUST OF NSW
Quentin the Quoll Campaign
In March 2015, Momentum² was engaged to manage the media outreach for the Nature Conservation Trust of New South Wales (NCT) Quentin the Quoll campaign launch to promote the protection of the threatened tiger quoll and the work of the NCT.
Momentum² formulated a strategy which included hosting a campaign launch at Featherdale Wildlife Park on Thursday 16th April and organising interviews for the campaign ambassador, Miriam Margolyes to generate media interest.
Miriam Margolyes, legendary English actor best known for her role as Professor Sprout in the Harry Potter films, appeared at the event in her role as ambassador to support the NCT’s campaign to protect the tiger quoll.
To raise awareness of the Quentin the Quoll Campaign and the NCT
To raise funds to protect the threatened tiger quoll and its habitat in New South Wales
To host a successful media event featuring the campaign ambassador to generate publicity surrounding the campaign
To facilitate interviews with Miriam Margolyes as well as representatives of the NCT
The Quentin the Quoll campaign launch was highly successful given the extensive coverage that was generated by the event held at Featherdale Wildlife Park. Momentum² organised over 46 interviews for international star Miriam Margolyes, with coverage including an article in the Sydney Morning Herald, a televised interview on ABC 24 and radio interviews on 2UE and 101.7WSFM.
Examples of some media releases and coverage