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QANTAS

Investing for the Long Haul

Qantas Sustainable Tourism Seminars 2009

PROJECT OVERVIEW

In 2009, the second series of Investing for the Long Haul - Qantas Sustainable Tourism Seminars took place in Adelaide, Alice Springs, Brisbane, Cairns, Hobart, Melbourne, Perth and Sydney..  The free half-day seminars were designed as a follow up to the inaugural seminars held in 2008 and as a complement to the Qantas Award for Excellence in Sustainable Tourism. 

Presentations from international and Australian speakers set the global and Australian scene prior to the business workshop which included a session on the ten steps needed to set up a sustainable workplace. The seminars also incorporated case studies from the state and national winners of the Qantas Award for Excellence in Sustainable Tourism.

A top line up of international and Australian keynote speakers was negotiated by Momentum² including:

  • Keith Bellows, Editor-in-Chief, National Geographic Traveler and Vice President National Geographic, based in the USA

  • Justin Francis, Managing Director, Responsibletravel.com, based in the UK

  • Arron Wood, 2007 Prime Minister’s Environmentalist of the Year

  • Professor Larry Dwyer, Qantas Professor of Tourism and Travel Economics, University of New South Wales

  • Julie Taylor Mills, Regnan and leading business sustainability advisor

  • Phillip Toyne, environmentalist and Director of Eco-Futures Pty Ltd

  • Sam Mostyn, sustainability consultant and board director

  • Robyn Williams, AM, science broadcaster

  • Karl Schutte, Associate Director Capital C

CLIENT OBJECTIVES

  • To assist the tourism industry to become more environmentally sustainable by focussing on financial modelling for implementing sustainability initiatives

  • To provide a forum for networking

  • To position Qantas as a leader in sustainable tourism

OUTCOMES

 

The events were well attended in all cities except Cairns. In particular, the business case studies were highly valued by the attendees as indicated in the post event survey.

TESTIMONIALS

"The Momentum² team led by Lyn and Caitlin have been exemplary support to our organisation, helping to deliver outstanding Media and PR campaigns that have not only been well managed but have exceeded our expectations."


James Forbes
Marketing Manager
Nature Conservation Trust of NSW

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