NATURE CONSERVATION TRUST OF NSW
Momentum² was engaged by the Nature Conservation Trust of New South Wales (NCT) to manage the media outreach for the significant and historic handover of land back to its traditional owners at Mawonga Station.
The ceremony took place on Saturday 26 September 2015 at Mawonga Station (a Western Lands lease property between Griffith and Cobar in central western NSW) and was attended by members of the local community, the NCT and its Board, members of the Winangakirri Aboriginal Corporation and various media.
This important and historic ceremony marked the return of the land, making Mawonga Station the largest Indigenous Protected Area in Southern Australia.
The Hon Peter Garrett AM, former Minister for the Environment officiated at the ceremony. He spoke about the importance of handing back the land to its traditional owners and in addition, highlighted the need to preserve biodiversity.
To raise awareness about the work of the Nature Conservation Trust of New South Wales
To communicate the importance of conservation, biodiversity and traditional land ownership to the broader public
To create and execute a media strategy to engage a wide range of media to cover the ceremony
To facilitate interviews between media and Lawrence Clarke, Chair of the Winangakirri Land Corporation, Nigel Jones, Conservation Manager of the NCT and the Hon. Peter Garrett AM
The campaign and the ceremony were very successful with the media outreach generating stories across all media platforms including SBS and NITV, The Australian, WIN TV and ABC News 24, translating to a total audience reach of in excess of 10 million.
Examples of some media releases and coverage