AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS (AICD) 2018

PROJECT OVERVIEW

The Australian Institute of Company Directors (AICD) recently engaged Momentum² to promote the AICD’s governance training programs and events, with a particular focus on regional activities in each state.

 

The agreed approach was to interview each of the AICD State Manager’s to identify key priorities, activities and events in their individual states, as well as any members of interest who could be used for profiling purposes.

 

With the exception of South Australia, Momentum² has interviewed all of the state managers and based on these interviews, has produced profile pieces and media releases for Queensland, Victoria, Australian Capital Territory, Tasmania and Western Australia. 

 

To date, the profiles have covered a range of industries and sectors including innovation, sport, agriculture, not-for-profit, marketing and intellectual property.

CLIENT OBJECTIVES

  • To raise the profile of the Australian Institute of Company Directors (AICD) and its members across all states of Australia

  • To create awareness and understanding among the public about the importance of governance and governance training

  • To promote upcoming AICD events and activities in each state

OUTCOMES

Momentum² has written profile pieces and press releases on upcoming events and activities for Queensland, Tasmania, Victoria, Australian Capital Territory and Western Australia.

Targeted media lists were created, focussing on trade and industry publications, specialist media and local and regional media.

To date, substantial coverage has been generated across the various states, including in The West Australian, Queensland Country Life, The Land, Toowoomba Chronicle, The Mandarin, Perth Now, Cairns Post, ABC Radio Far North Queensland, ABC Radio North Queensland (Townsville), Townsville Bulletin, ABC Radio Capricornia and the Geelong Advertiser.

Examples of some media releases and coverage

May 20, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

Leading Launceston Business Innovator to speak at AICD Leaders’ Edge Lunch

May 14, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

2018 North Queensland Regional Scholarship Now Open

May 08, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

From Silos to Strategy and Self-Empowerment AICD in Partnership with CERI Present Director Download: Monetising Your Intellectual Property

May 06, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

AICD ACT’s Bright Young Stars Leading the Way for Future Female Directors

May 06, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

Corinne Wallis' Board Directorship Journey

May 06, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

Kate Waterford's Board Career Journey

May 06, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

Thilini Perera's Board Directorship Journey

May 02, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

To Market to Market with Local Experts KBB Digital - AICD to Host Leaders’ Edge Lunch on Digital Marketing Strategy in Geelong

Apr 29, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

AICD to Host Toowoomba Economic Update with Stephen Walters, Chief Economist, AICD

Apr 29, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

AICD to Host Townsville Economic Update with Stephen Walters, Chief

Economist, AICD

Apr 29, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

AICD to Host Cairns Economic Update with Stephen Walters, Chief Economist, AICD

Apr 29, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

AICD to Host Gold Coast Economic Update with Stephen Walters, Chief Economist, AICD

Apr 29, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

AICD to Host Rockhampton Economic Update with Stephen Walters, Chief Economist, AICD

Apr 29, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

AICD to Host Sunshine Coast Economic Update with Stephen Walters, Chief Economist, AICD

Apr 28, 2018

PERTH NOW

AFL chairman Richard Goyder on footy’s sex scandals and why integrity matters

Apr 28, 2018

SUNDAY TIMES

Goyder Governance - AFL boss on footy's sex scandals and why integrity matters

Apr 23, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

For the Good of the Game: AICD to Host Sports Governance Breakfast at Optus Stadium, Western Australia

Apr 17, 2018

THE LAND

Withcott Seedlings – a Regional Success Story​

Apr 17, 2018

QUEENSLAND COUNTRY LIFE

Withcott Seedlings – a Regional Success Story​

Apr 16, 2018

TOOWOOMBA CHRONICLE

Withcott Seedlings - Group to see business' success 

Apr 10, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

AICD to Host Toowoomba Directors at Withcott Seedlings – a Regional Success Story

Apr 10, 2018

AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS

Withcott Seedlings Background

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