VALERIE TAYLOR

Book Launch: Melody the Mermaid and Undersea Artistry

PROJECT OVERVIEW

On 28th February, Momentum² organised the launch of Valerie Taylor’s two new children’s books, Melody the Mermaid: Adventures in the Kingdoms of the Sea and The Undersea Artistry of Valerie Taylor: A Colouring Book featuring original illustrations by Valerie Taylor.

The launch was held at the Endeavour Pavilion at the Australian National Maritime Museum on Darling Harbour.

Momentum² was engaged to coordinate the launch event and generate media coverage around the launch of the new books.

 

We coordinated a series of media interviews for Valerie, about the new books, her life and her incredible career from illustrator to pioneer in marine conservation and underwater filmmaking, back to author and illustrator. Notable guests in attendance included Charlie Shuetrim AM, Founding Chair of the Sydney Institute of Marine Science (SIMS), Chrissie Goldrick, Editor-in-Chief of Australian Geographic and Patrick Medway AM, President of the Australian Wildlife Society.

CLIENT OBJECTIVES

  • To generate media coverage around the launch of the two new books:  Melody the Mermaid: Adventures in the Kingdoms of the Sea and The Undersea Artistry of Valerie Taylor: A Colouring Book featuring original illustrations by Valerie Taylor

  • To promote Valerie Taylor as an author and illustrator, as well as a pioneer in underwater exploration, conservation and film making

  • To organise and host a successful media launch event in Sydney

OUTCOMES

 

The book launch was well-attended by media and Australian National Maritime Museum members. We arranged interviews for Valerie Taylor with Australian Geographic, the Australian Financial Review, Sydney Morning Herald Good Weekend, ABC Radio National Life Matters, ABC Radio Sydney, DivePlanit Magazine, the Manly Daily, OzDiver Magazine, Fairfax Traveller and Australian Wildlife Society Magazine.

 

Valerie spoke at the event about the importance of marine conservation and shared some of her exciting adventures with the audience. Other highlights of the event were a book-signing and a display of Valerie’s stunning original artworks of marine animals.

Examples of some media releases and coverage

Mar 09, 2018

THE SYDNEY MORNING HERALD

Taylor talks about discovering happiness underwater ​

Mar 04, 2018

ABC RADIO NATIONAL LIFE MATTERS

Taylor Talks Sharks, Conservation and Writing

Mar 01, 2018

AUSTRALIAN FINANCIAL REVIEW- LIFE AND LEISURE

Life and Leisure interview Valerie Taylor 

Feb 28, 2018

ABC RADIO SYDNEY BREAKFAST

From Hunter To Saviour

Feb 26, 2018

AUSTRALIAN FINANCIAL REVIEW

An interview with Valerie Taylor 

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ltuit@momentum2.com.au

 

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