Energus
2021 PR & Advertising Campaign

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PROJECT OVERVIEW

Momentum2 was engaged by Energus, off the back of successful campaigns in 2020, to create an integrated public relations and advertising strategy for 2021. The goal was improved brand awareness and lead generation for the solar solutions provider.

Momentum2 took a targeted approach, leveraging influential customers in various industries as case studies and allowing them to tell their stories of the various ways converting to solar with Energus improved their business' operations and returns.

The result was coverage across trade publications including manufacturing, retail, small business and property, among others. We also managed to secure interest from local media in the case studies' areas, including a feature in the Illawarra Mercury.

This organic editorial approach was backed up by a digital advertising strategy with a top-rated online publication, for which we coordinated the ad design and creation.

CLIENT OBJECTIVES

- Increase Energus' client pool

- Generate leads within trade specific industries

- Position Energus as Australia's leading solar solutions provider

- Improve brand awareness

OUTCOMES

The result was coverage across a range of local and trade specific publications including; Ticker News, The Urban Developer, Small Business Answers, Australian Manufacturing News, Convenience World, Sustainability Matters and the Illawarra Mercury. Each case study was successful in securing media interest. The content was popular to back up topical discussions occurring at the time in relation to renewable energy missing out in the 2021 Federal Budget, as well as to highlight conversion to solar energy as a post COVID-19 business innovation strategy.

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