SPHERE 

2017 & 2019 International Symposiums

PROJECT OVERVIEW

 

Momentum² was engaged to promote the SPHERE 2017 and 2019 International Symposiums, manage the media outreach and drive registrations.

 

The 2017 project involved creating a social media strategy across Twitter & LinkedIn , content creation, post activation and community management. We conducted interviews with medical and health professionals speaking at the symposiums, to determine potential media angles and opportunities.

 

We created tailored pitches for media across print, online and broadcast in metro news, regional, local media and specialist media (health newsletters and publications, financial publications, technology media, senior publications, arts media and built environment media) and newsletters and arranged interviews with ministers officiating at launches e.g Greg Hunt and Brad Hazzard.

 

CLIENT OBJECTIVES

  • To assist with driving registrations for the Symposium

  • To create, launch and manage Linkedin and Twitter accounts for the SPHERE Symposium

  • To improve public awareness of SPHERE by arranging media opportunities for key international and Australian speakers

OUTCOMES

The inaugural Symposium was attended by over 400 guests over the two days, which was in line with the Committee’s KPIs.

The campaigns and the symposiums generated stories across all media platforms including ABC TV News, ABC Radio National Breakfast and Life Matters, ABC Radio Sydney, The Senior, SBS, ABC TV Weekend Breakfast, the Australian, ABC AM Current Affairs and Generosity Magazine.

Examples of some media releases and coverage

Nov 24, 2017

SBS - SBS DEUTSCH

Professor Evelyne de Leeuw speaks with Wolfgang Mueller.

Nov 22, 2017

ABC Radio National - Life Matters

Michael Mackenzie interviews Professor Mark Parsons.

Nov 21, 2017

ABC TV - News Breakfast

Professor Evelyne de Leeuw featured on ABC News Breakfast to encourage transforming pre existing major cities.

Nov 14, 2017

GENEROSITY MAGAZINE

Professor Lisa Jackson Pulver spoke to Generosity Magazine about our healthcare system needing systemic change.

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Ultimo NSW 2007

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ltuit@momentum2.com.au

 

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