Momentum² |SPHERE 2017 International Symposium| Media

SPHERE

2017 & 2019 International Symposiums

PROJECT OVERVIEW

Momentum² was engaged to promote the SPHERE 2017 and 2019 International Symposiums, manage the media outreach and drive registrations.

The 2019 conference involved many different components focusing on various issues. Key highlights:

A new evidence and film-based method known as ‘brokered dialogue’, which looks at controversial health and social issues such as addiction and mental health. This is a strategy for promoting respectful interactions with those who have different or opposing views.
'The Hive' - an immersive art installation to communicate complex societal ideas such as mental health, addiction and the wellbeing of children from refugee backgrounds

Both projects involved creating a social media strategy across Twitter & LinkedIn , content creation, post activation and community management. We conducted interviews with medical and health professionals speaking at the symposiums, to determine potential media angles and opportunities.

We created tailored pitches for media across print, online and broadcast in metro news, regional, local media and specialist media (health newsletters and publications, financial publications, technology media, senior publications, arts media and built environment media) and newsletters and arranged interviews with ministers officiating at launches e.g Greg Hunt and Brad Hazzard.

CLIENT OBJECTIVES

To assist with driving registrations for the Symposium
To create, launch and manage Linkedin and Twitter accounts for the SPHERE Symposium
To improve public awareness of SPHERE by arranging media opportunities for key international and Australian speakers

OUTCOMES

The inaugural Symposium was attended by over 400 guests over the two days, which was in line with the Committee’s KPIs.

The campaigns and the symposiums generated stories across all media platforms including ABC TV News, ABC Radio National Breakfast and Life Matters, ABC Radio Sydney, The Senior, SBS, ABC TV Weekend Breakfast, the Australian, ABC AM Current Affairs and Generosity Magazine.