Ongoing Public Relations
Momentum2 has been working closely with Australia's largest Australian owned and operated book retailer QBD Books with their upcoming business projects.
Momentum2 was tasked with reaching and securing media coverage on the upcoming collaborations and launches. This included tailored news angles for local, community and national news and radio outlets, curated media pitches relating to certain locations across Australia, client liaisons and conducting interviews with CEO and children’s author Nick Croydon.
To showcase the collaboration of QBD Books with Australian Geographic, through highlighting the Australian Geographic kiosks within the stores and overall store refurbishment
To promote the launch of the My Mini QBD Book series
To promote QBD Books as a news angle for Australia’s literacy rates and reading and overall increase in book sales during the pandemic
Momentum² has conducted substantial media outreach for QBD Books across Australia and is actively monitoring news outlets for any more coverage that may come about as Covid-19 restrictions begin to lift.
Some of the notable highlights from this project included:
Media coverage from a range of news sources including Inside Retail, Mumbrella, Toy and Hobby Retail Magazine, Courier Mail, Perth Now/ Joondalup Times, Border Mail, Power Retail, Cairns Post and Canberra Times
A number of interviews and photoshoots conducted with Nick Croydon for media outlets including ABC Radio, West Australian and the Canberra Times