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Twitter Presentation - To Tweet or Not to Tweet



Momentum² was pleased to be invited by the Commonwealth Bank to give a presentation on Twitter to the bank’s not-for-profit clients. We enjoyed the opportunity to discuss best and worst practice with a range of not-for-profit organisations in Sydney, some of which we have worked with in the past.

The presentation covered emerging trends, legal issues, social media policy and touched on fundraising. We’d like to share the top Twitter take-outs from this event:

  • Develop a social media policy which includes but is not limited to:

    • Use of language and tone

    • Sign-off

    • Proviso over staff’s rights to comment on corporate matters on their own social media

    • Proviso that views expressed must be that of the company and not personal ones

    • Proviso on personal endorsements which are not in line with company policy

    • Agreed method of responding to complaints and negative comments

    • Agreed use of hashtags and retweeting

  • Train staff on this policy and risk issues involving Twitter including but not limited to:

    • Defamation

    • Bullying

    • Commenting on court cases in progress

    • Deleting tweets

    • Use of social media in crisis management


  • Establish a social media plan which covers:

    • Schedule of tweets

    • Different audiences e.g donors, clients

    • Use of visuals, links and graphics

    • Aligns with and supports the company’s marketing and communications plan and brand

    • Identifies opportunities for cross promotion


  • Be engaging through humour or use of language or images

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