The presentation covered emerging trends, legal issues, social media policy and touched on fundraising. We’d like to share the top Twitter take-outs from this event:

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• Develop a social media policy which includes but is not limited to:

  • Use of language and tone

  • Sign-off

  • Proviso over staff’s rights to comment on corporate matters on their own social media

  • Proviso that views expressed must be that of the company and not personal ones

  • Proviso on personal endorsements which are not in line with company policy

  • Agreed method of responding to complaints and negative comments

  • Agreed use of hashtags and retweeting

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• Train staff on this policy and risk issues involving Twitter including but not limited to:

  • Defamation

  • Bullying

  • Commenting on court cases in progress

  • Deleting tweets

  • Use of social media in crisis management

 

• Establish a social media plan which covers:

  • Schedule of tweets

  • Different audiences e.g donors, clients

  • Use of visuals, links and graphics

  • Aligns with and supports the company’s marketing and communications plan and brand

  • Identifies opportunities for cross promotion

 

• Be engaging through humour or use of language or images