COLLETTE

Ongoing Public Relations and Media Outreach

PROJECT OVERVIEW

Leading global tour operator, Collette launched its Australian office in February, 2015. 


Momentum² was responsible for the concept and coordination of the launch events, as well as for media outreach surrounding the launch.

 
We have since been responsible for ongoing media outreach for Collette, which has involved organising media famils with key travel journalists, along with writing and distributing press releases and media alerts, creative copywriting and creating interview opportunities for representatives of Collette. 

CLIENT OBJECTIVES

  • To increase brand awareness of Collette within the Australian market, for consumers, travel trade and media

  • To position Collette as a leading global tour operator and an innovator in guided travel

  • To drive traffic to the official Collette website and to increase bookings on outbound Collette tours

OUTCOMES

 

Momentum² has conducted substantial media outreach for Collette over the last two years since its launch in Australia, which to date has generated over $8 million worth of coverage.

Examples of some media releases and coverage

Sep 12, 2017

COLLETTE

Travel Back Through Time with Collette’s Enchanting Historic Hotels Tours

Aug 27, 2017

COLLETTE

Collette Announces Exciting New Adventure Tours and Great Savings in its 2018/19 Europe Brochure

May 28, 2017

GENEROSITY

How Collette is redefining philanthropy

Mar 02, 2017

TRAVELLER

Things to do in Montreal, Canada: 20 reasons to visit

May 26, 2016

TRAVELLER

Why Iceland's food scene will surprise you

May 26, 2016

INTERNATIONAL TRAVELLER

Inside Iceland

May 12, 2016

TRAVELLER

Street Art in Florence: Italy's Answer to Tourists with 'Gallery Fatigue'.

May 08, 2016

ESCAPE

Why I Didn't Take a Tiger Photo

Apr 21, 2016

ETB TRAVEL NEWS

Collette Suite of Fall Tours Offer Travellers a Kaleidoscope of Seasonal Colour
 

Apr 17, 2016

THE COURIER

Highclere Castle: The Real-Life Downton Abbey

Oct 25, 2015

VACATION & TRAVEL MAGAZINE

Collette Cares

Sep 09, 2015

TRAVEL WEEKLY

Collette Brings the Luxe to the Front Door

Sep 08, 2015

TRAVEL WRITERS RADIO

Peter Watson Interviews CEO of Collette, Dan Sullivan

Oct 19, 2016

COLLETTE

Collette Compass Points Collette in a New Direction

Nov 16, 2015

COLLETTE

Discover the Grandeur of Downton Abbey with Collette

Jul 02, 2015

COLLETTE

Capture the Castle with Collette

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- LOCATION -

 

Momentum²

Level 1
458 Wattle St
Ultimo NSW 2007

PO BOX 765, Broadway NSW 2007

- CONTACT -

02 9212 2000

ltuit@momentum2.com.au

 

ABN: 60 600 946 389 

- HOURS -

 

Monday to Friday

9:00 am - 5:30 pm

© 2019 by Momentum²