Ongoing Public Relations and Media Outreach
Leading global tour operator, Collette launched its Australian office in February, 2015.
Momentum² was responsible for the concept and coordination of the launch events, as well as for media outreach surrounding the launch.
We have since been responsible for ongoing media outreach for Collette, which has involved organising media famils with key travel journalists, along with writing and distributing press releases and media alerts, creative copywriting and creating interview opportunities for representatives of Collette.
To increase brand awareness of Collette within the Australian market, for consumers, travel trade and media
To position Collette as a leading global tour operator and an innovator in guided travel
To drive traffic to the official Collette website and to increase bookings on outbound Collette tours
Momentum² has conducted substantial media outreach for Collette over the last two years since its launch in Australia, which to date has generated over $8 million worth of coverage.
Examples of some media releases and coverage