Launch of the Australian Office
In February 2015, Momentum² organised the launch of Collette in Australia, with two successful events, at Locanda restaurant in Melbourne and at the Pullman Quay Grand in Sydney.
Collette is one of the world’s major and most prestigious multi award-winning travel companies with offices in the United States, Canada, the United Kingdom and now Australia.
With a proud history of nearly 100 years’ experience specialising only in guided travel, Collette offers 160 escorted tours to destinations on all seven continents and boasts a 98% worldwide customer satisfaction rating from its tour survey returns for the past five years.
Momentum² managed media outreach for the event, which included coverage in both consumer and trade press.
To hold two launch events, one in Sydney and one in Melbourne to launch the Collette Australian office
To position Collette as a leading global tour operator in the Australian market
To provide an opportunity to generate media interest and publicity for Collette and its team members
Both the Sydney and Melbourne events were well-attended by travel and trade media. We arranged interviews for Collette’s visiting international team members Christian Leibl-Cote, Senior Vice President of Global Business and Todd Bridges, Vice President of Global Business Development. Substantial coverage was generated including stories in Travel Bulletin, Travel Daily, Travel Weekly, 2GB, 2CC Radio Canberra, 4ZR, Toorak Times, J-Air Melbourne, ETB Travel News, Fairfax Traveller, Wagga Wagga Daily Advertiser, Fifty Plus Magazine and more.
Examples of some media releases and coverage