COLLETTE

Launch of the Australian Office

PROJECT OVERVIEW

In February 2015, Momentum² organised the launch of Collette in Australia, with two successful events, at Locanda restaurant in Melbourne and at the Pullman Quay Grand in Sydney.
 
Collette is one of the world’s major and most prestigious multi award-winning travel companies with offices in the United States, Canada, the United Kingdom and now Australia. 
 
With a proud history of nearly 100 years’ experience specialising only in guided travel, Collette offers 160 escorted tours to destinations on all seven continents and boasts a 98% worldwide customer satisfaction rating from its tour survey returns for the past five years. 
 
Momentum² managed media outreach for the event, which included coverage in both consumer and trade press.

CLIENT OBJECTIVES

  • To hold two launch events, one in Sydney and one in Melbourne to launch the Collette Australian office

  • To position Collette as a leading global tour operator in the Australian market 

  • To provide an opportunity to generate media interest and publicity for Collette and its team members

OUTCOMES

 

Both the Sydney and Melbourne events were well-attended by travel and trade media. We arranged interviews for Collette’s visiting international team members Christian Leibl-Cote, Senior Vice President of Global Business and Todd Bridges, Vice President of Global Business Development. Substantial coverage was generated including stories in Travel Bulletin, Travel Daily, Travel Weekly, 2GB, 2CC Radio Canberra, 4ZR, Toorak Times, J-Air Melbourne, ETB Travel News, Fairfax Traveller, Wagga Wagga Daily Advertiser, Fifty Plus Magazine and more. 

Examples of some media releases and coverage

Feb 15, 2015

TRAVEL WEEKLY

Collette Launches with Sydney Soirée

Feb 12, 2015

ETB TRAVEL NEWS

US Travel Company Collette Launches in Australia

Feb 01, 2015

COLLETTE

Bold New Horizons for Australian Travellers

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- LOCATION -

 

Momentum²

Level 1
458 Wattle St
Ultimo NSW 2007

PO BOX 765, Broadway NSW 2007

- CONTACT -

02 9212 2000

ltuit@momentum2.com.au

 

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