CATHOLIC COMMUNITY SERVICES

4th National Hoarding and Squalor Conference

PROJECT OVERVIEW

Momentum² organised the media outreach for the 4th National Hoarding and Squalor Conference 2016 which was held at Rydges, World Square, Sydney from 29 June – 30 June 2016. Our brief was to generate media coverage both in the lead up to and during the conference. In the first instance, this was to drive registrations to the event website. In the second instance, this was to promote awareness of the issues associated with hoarding disorder and squalor and promote the valuable work of Catholic Community Services (CCS).


We organised over 50 interviews for the various conference presenters, CCS staff members and people with lived experience (in consultation with CCS) across a wide range of media. The strategy involved pitching to major media publications, local media (specifically the CCS office locations and the areas of residence of people with lived experience) and specialist publications including health, psychology, psychiatry, animal welfare, religious, seniors, social welfare, philanthropy and local government publications. 

CLIENT OBJECTIVES

  • To raise the profile of Catholic Community Services’ Hoarding and Squalor Resource Unit 

  • To increase understanding about hoarding disorder and domestic squalor and dispel myths about these two disorders

  • To raise public awareness about the impacts of hoarding and squalor for individuals, community organisations, local, State and Federal governments and the broader community

  • To provide a forum to discuss pathways to professional development and supervision for care workers

  • To develop integrated and collaborative solutions across agencies and services to both resolve the problems and stop the problems escalating

  • To find ways to increase government support

OUTCOMES

 

Our media outreach generated exceptional coverage for the conference and CCS, translating to over $1.1million in advertising value. This included stories in the Daily Telegraph, News.com.au, three stories in the Sydney Morning Herald, ABC Radio National Life Matters, ABC Big Ideas, ABC Radio National Afternoons, 2UE, The Age, the Newcastle Herald, the Border Mail, ABC Radio Adelaide, Hobart, Perth and Melbourne. 
 

Momentum² also coordinated an episode on hoarding disorder on SBS Insight and facilitated interviews which appeared on Channel 7, The Morning Show, Channel Nine Weekend Today and ABC TV Breakfast. 

Examples of some media releases and coverage

Jul 12, 2016

SBS - INSIGHT

How to Help Hoarders

Jun 26, 2016

BLUE MOUNTAINS GAZETTE

$100,000 Plan to Help Hoarders in Blue Mountains, Penrith and Hawkesbury

Jun 26, 2016

6PR RADIO

Julie McKie - Anglicare WA Tenancy Support Officer

Jun 25, 2016

CHANNEL NINE TODAY

How to Help Hoarders

Jun 25, 2016

ABC BIG IDEAS

Understanding the Mind of a Compulsive Hoarder

Jun 25, 2016

THE AGE

'I Grew Up in a Hoarding Household'

Jun 22, 2016

ABC RADIO NATIONAL

Animal Hoarders, Anti-matter and Vocal Cords, and Workplace Rudeness

May 21, 2016

SYDNEY MORNING HERALD

Hoarders Loving Animals to Death Need Care, says RSPCA

May 19, 2016

ILLAWARRA MERCURY

Hoarding and Squalor a Huge Issue for the Illawarra

May 08, 2016

SYDNEY MORNING HERALD

'Collecting Life Without Living it': Conference to Highlight Problem of Hoarding

May 02, 2016

CATHOLIC COMMUNITY SERVICES

Registrations Now Open for National Hoarding and Squalor Conference 2016

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- LOCATION -

 

Momentum²

Level 1
458 Wattle St
Ultimo NSW 2007

PO BOX 765, Broadway NSW 2007

- CONTACT -

02 9212 2000

ltuit@momentum2.com.au

 

ABN: 60 600 946 389 

- HOURS -

 

Monday to Friday

9:00 am - 5:30 pm

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