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Momentum² was engaged to manage the media outreach for the announcement of the Aspirante Foundation’s ABLE100 campaign to give away 100 free software licences for people with disabilities in the Greater Sydney region.

ABLE100 is a pilot program which will target users with a wide range of disabilities including Down Syndrome, Autism, Dementia, amyotrophic lateral sclerosis (ALS) and motor neurone disease (MND), advanced stages of Multiple Sclerosis (MS), Parkinson’s disease, muscular dystrophy or those suffering from the effects of stroke. 

The Foundation and the ABLE100 campaign team will work closely with each user to understand more about their needs while testing the functionality of the software. 

For the 100 licence recipients, the software will be available to them free of charge for as long as they need it, with the only requirement being daily use to understand how it meets their requirements. 

Momentum² implemented a grassroots campaign which to date has involved writing a media alert and backgrounder about the pilot program and developing a database of key stakeholders and third party media, including service providers. 

We were also engaged to do some donor research for potential sponsors and ambassadors for the Foundation. Our research and analysis of the suitability of potential donors produced a database of over 150 names. 

Further, we were also engaged to do some creative copywriting.


  • To raise awareness about the ABLE100 program within the Greater Sydney area, with a focus on people with disabilities or carers/loved ones of those living with disability

  • To obtain at least 100 sign-ups to the ABLE100 pilot program to gain valuable insights about the software’s functionality

  • To promote the Aspirante Foundation as a leader and innovator in the assistive software space



To date, we have facilitated meetings between the Foundation and key service providers, organised interviews with local media and the Chair of the Foundation, Fran Killoway and have had some success with key disability bodies sharing information about the ABLE100 program. An article was published in the North Shore Times as well as online in the Senior. 

This is an ongoing campaign:
CALL TO ACTION: If you, or someone you know is living with or caring for someone with these disabilities, please visit to download and submit the ABLE100 form. The Foundation will assess your suitability and respond to you directly. 

Examples of some media releases and coverage

Oct 18, 2016


Software to Help People With Disabilities

Oct 11, 2016


ABLE100 Campaign to Give Away 100 Free Software Licences

Oct 11, 2016


ABLE100 Campaign to Give Away 100 Free Software Licences

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