AUSTRALIAN NATIONAL MARITIME MUSEUM

VIVID

PROJECT OVERVIEW

Momentum² was engaged to manage the media outreach surrounding VIVID SYDNEY at the Australian National Maritime Museum. 

 

VIVID Sydney is a unique annual outdoor lighting festival with immersive light installations and vibrant projections in Sydney. 


The brief was to generate interest in the Museum’s venues as a place to host events and enjoy the VIVID Sydney display on Darling Harbour. 


Momentum² employed a grassroots campaign strategy in order to meet the brief, researching and contacting organisations which were likely to host events and functions around the VIVID Sydney season, including international trade media, domestic trade media, local newspapers, industry associations’ newsletters, chambers of commerce and industry newsletters and specialist media including business publications, seniors publications and defence publications.

CLIENT OBJECTIVES

  • To position the Australian National Maritime Museum and its venues as a unique and dynamic venue to host or attend a VIVID Sydney event

  • To publicise the various venue spaces and venue packages available at the Australian National Maritime Museum including The Lookout in the $12 million attraction Action Stations on the Waterfront Pavillion

OUTCOMES

 

Momentum² achieved substantial media coverage for VIVID Sydney at the Australian National Maritime Museum with good media attendance at the launch event, hosted at the Museum. 


The coverage included stories in Micenet, What’s On Sydney, CAT Publications, TTF, ETB Travel News, Eastern Suburbs Spectator, Taste (Daily Telegraph), White Ensign Magazine, German Chamber of Commerce, Finland Chamber of Commerce, Business Events News, Travel Daily, The Nibbler, Sydney Business Chamber and Tourism Australia among others.

Examples of some media releases and coverage

Jun 02, 2016

ETB TRAVEL NEWS

Australian Maritime Museum lights up Darling Harbour for Vivid Sydney

Apr 13, 2016

BUSINESS EVENTS NEWS

Vivid Event Packages

May 23, 2016

DAILY TELEGRAPH

Eat Streets for the Festival of Light

May 31, 2016

EASTERN SUBURBS SPECTATOR

Vivid on sail at Darling Harbour

Apr 10, 2016

AUSTRALIAN NATIONAL MARITIME MUSEUM

Exclusive Vivid Sydney Vantage on Sail at Darling Harbour

Please reload

- LOCATION -

 

Momentum²

Level 1
458 Wattle St
Ultimo NSW 2007

PO BOX 765, Broadway NSW 2007

- CONTACT -

02 9212 2000

ltuit@momentum2.com.au

 

ABN: 60 600 946 389 

- HOURS -

 

Monday to Friday

9:00 am - 5:30 pm

© 2019 by Momentum²