AUSTRALIAN NATIONAL MARITIME MUSEUM
Ongoing Media Outreach
Since coming on board to manage the launch of the Australian National Maritime Museum’s cutting-edge new attraction Action Stations in November 2015, Momentum² has been involved in managing media outreach for various projects, exhibitions and activities at the Museum.
Some of these activities have included the Museum’s indigenous collections, initiatives and exhibitions, Vivid Sydney, the Classic and Wooden Boat Festival, Nu Skin incentive visit, the Wildlife Photographer of the Year Exhibition 2016 and 2017, Ships Clocks and Stars: The Quest for Longitude, the Museum’s 25th birthday, The Art of Science: Baudin's Voyagers 1800-1804, Gapu Monuk Saltwater, Australian National Maritime Museum Foundation and maritime archaeology.
To position the Museum as a dynamic and engaging cultural institution in Australia and its neighbouring countries
To promote the Museum’s educational activities, community, indigenous and regional engagement programs and collaborations as well as its scientific endeavours and activities
To communicate the vision of Director and CEO Kevin Sumption for the Australian National Maritime Museum to be a world leader in maritime heritage
To engage communities and increase public awareness and appreciation of the importance of our maritime history and our oceans
To position the Australian National Maritime Museum as a unique and exciting place to host and attend events and venues
To drive traffic to the Museum’s website and increase visitation at the Australian National Maritime Museum through the promotion of its events, exhibitions and activities
Momentum²’s media outreach for the Australian National Maritime Museum has to date involved identifying media interview opportunities for the Director, staff members and other key stakeholders, creative copywriting and coordinating events, photoshoots and outreach (including the writing and distribution of press releases and backgrounders).
Examples of some media releases and coverage