AUSTRALIAN NATIONAL MARITIME MUSEUM

Ongoing Media Outreach

PROJECT OVERVIEW

Since coming on board to manage the launch of the Australian National Maritime Museum’s cutting-edge new attraction Action Stations in November 2015, Momentum² has been involved in managing media outreach for various projects, exhibitions and activities at the Museum. 

Some of these activities have included the Museum’s indigenous collections, initiatives and exhibitions, Vivid Sydney, the Classic and Wooden Boat Festival, Nu Skin incentive visit, the Wildlife Photographer of the Year Exhibition 2016 and 2017, Ships Clocks and Stars: The Quest for Longitude, the Museum’s 25th birthday, The Art of Science: Baudin's Voyagers 1800-1804, Gapu Monuk Saltwater, Australian National Maritime Museum Foundation and maritime archaeology. 

CLIENT OBJECTIVES

  • To position the Museum as a dynamic and engaging cultural institution in Australia and its neighbouring countries 

  • To promote the Museum’s educational activities, community, indigenous and regional engagement programs and collaborations as well as its scientific endeavours and activities

  • To communicate the vision of Director and CEO Kevin Sumption for the Australian National Maritime Museum to be a world leader in maritime heritage

  • To engage communities and increase public awareness and appreciation of the importance of our maritime history and our oceans

  • To position the Australian National Maritime Museum as a unique and exciting place to host and attend events and venues 

  • To drive traffic to the Museum’s website and increase visitation at the Australian National Maritime Museum through the promotion of its events, exhibitions and activities

OUTCOMES

 

Momentum²’s media outreach for the Australian National Maritime Museum has to date involved identifying media interview opportunities for the Director, staff members and other key stakeholders, creative copywriting and coordinating events, photoshoots and outreach (including the writing and distribution of press releases and backgrounders). 

Examples of some media releases and coverage

Apr 12, 2018

ABC TV Weekend Breakfast

Momentum² coordinated an interview with ABC TV Weekend Breakfast for Kevin Sumption, Director and CEO of the Australian National Maritime Museum on the 2018 Classic and Wooden Boat Festival.

Nov 17, 2017

The Weekend Australian

Australian National Maritime Museum features in The Weekend Australian, Culture Magazine.

Nov 10, 2017

ABC TV Weekend Breakfast

Kevin Sumption and Beau James interview with ABC TV Weekend Breakfast on Gapu Monuk Saltwater Indigenous Exhibition at Australian National Maritime Museum

Aug 27, 2017

Australian Financial Review

Kevin Sumption, Director and CEO of the Australian National Maritime Museum with the Australian Financial Review, Life and Leisure, Traveller.

Jul 31, 2017

Generosity Magazine

Australian National Maritime Museum features in Generosity Magazine

Jun 30, 2017

ABC TV WEEKEND BREAKFAST

Australian National Maritime Museum Interview With ABC TV Weekend Breakfast For NAIDOC Week 2017

Jun 15, 2017

ETB Travel News

Medal awarded to Kevin Sumption, leading Maritime Museum into a new age   

Jun 10, 2017

The Sydney Morning Herald (Online)

SY Ena, most elegant yacht on Sydney Harbour, given to Australian National Maritime Museum

Jun 10, 2017

The Sydney Morning Herald (Print)

SY Ena, most elegant yacht on Sydney Harbour, given to Australian National Maritime Museum

May 19, 2017

Weekend Today

Maritime Archaeology Interview on Weekend Today

May 14, 2017

THE AUSTRALIAN

Navy Vessels Float on 13.9m

May 12, 2017

AUSTRALIAN TRAVELLER

The Australian National Maritime Museum Welcomes ATE Delegates with Exciting Free Entry Offer

Nov 12, 2016

SHIRTLOADS OF SCIENCE BY DR KARL KRUSZELNICKI

The Quest for Longitude

Jun 30, 2016

WILD MAGAZINE

Kevin Sumption, Chief Executive and Director of the Australian National Maritime Museum

Jun 15, 2016

JOY 949

Kevin Sumption: Australian National Maritime Museum

Apr 04, 2016

THE BRAG

Five Minutes With Kevin Sumption, Director of The Australian National Maritime Museum

Dec 08, 2016

AUSTRALIAN NATIONAL MARITIME MUSEUM

Accolades Roll in to Recognise Museum's Bumper Year in Tourism

Nov 27, 2016

AUSTRALIAN NATIONAL MARITIME MUSEUM

Ship Comes in with Big Wins for Australian National Maritime Museum

Please reload

- LOCATION -

 

Momentum²

Level 1
458 Wattle St
Ultimo NSW 2007

PO BOX 765, Broadway NSW 2007

- CONTACT -

02 9212 2000

ltuit@momentum2.com.au

 

ABN: 60 600 946 389 

- HOURS -

 

Monday to Friday

9:00 am - 5:30 pm

© 2019 by Momentum²