AUSTRALIAN NATIONAL MARITIME MUSEUM
Nu Skin Incentive
PROJECT OVERVIEW
In April 2016, the Australian National Maritime hosted almost 4000 Chinese delegates from Nu Skin who had arrived in Darling Harbour for a major incentive trip.
With the Museum’s attraction Action Stations featuring interpretation in simplified Chinese, the visitors were able to experience the thrills of life at sea in the Royal Australian Navy as well as discovering HMAS Vampire and the magnificent HMB Endeavour without leaving Darling Harbour.
The Museum worked with its representation agency Australian Attractions to secure this incentive group, pulling out all stops to ensure that the delegates had a memorable visit. This included expanding the pool of international speaking guides to enhance the visitor experience, providing maps and signage in Chinese and a website and interpretation in Chinese.
Momentum² was engaged to manage media outreach for trade and MICE media to publicise this major incentive.
CLIENT OBJECTIVES
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To publicise the Nu Skin incentive delegates’ visit to the Australian National Maritime Museum
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To increase awareness in travel trade and media about the Museum’s venue spaces and capacity to host large numbers of international delegates
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To position the Australian National Maritime Museum as a unique and exciting attraction to include in an incentive itinerary
OUTCOMES
The coverage generated included articles published in ETB Travel News, CIM, Biz Events Asia, BTN, The Nibbler, Panacea Publications and Corporate Traveller.
Examples of some media releases and coverage