AUSTRALIAN NATIONAL MARITIME MUSEUM

Launch of Action Stations

PROJECT OVERVIEW

On Sunday 8 November 2015, Momentum² attended the Australian National Maritime Museum's launch of its brand new $12million dollar attraction, Action Stations. Action Stations is the biggest public initiative the Museum has undertaken since it was opened in 1991.


Action Stations features a dramatic immersive cinematic experience, a new discovery and exploration space and audio-visual encounters that recall sailors’ memories on board the vessels, giving visitors new insight into the inner workings of navy life at sea.
 
Momentum² was engaged to manage the media outreach for the launch of this exciting, new, permanent attraction.

CLIENT OBJECTIVES

  • To announce the opening of the new, cutting-edge permanent attraction Action Stations 

  • To create media opportunities and generate coverage of the launch 

  • To position the Australian National Maritime Museum as an evolving, dynamic cultural institution and a world leader in maritime heritage

OUTCOMES

 

Momentum²’s media outreach generated over $1million worth of coverage across all platforms, including SBS/NITV, Channel 9 News, 2UE, John Laws Mornings Show on 2SM, Sydney Morning Herald, The Australian and ETB Travel News.

Examples of some media releases and coverage

Jan 12, 2016

CHANNEL NINE NEWS

Action Stations on Channel 9 news

Dec 31, 2015

AUSTRALIAN TRAVELLER

In the Navy!

Nov 08, 2015

SYDNEY MORNING HERALD

Museum Takes Action With New Tour

Nov 07, 2015

WEEKEND NOTES

Naval Action Stations Experience at Darling Harbour

Feb 14, 2016

AUSTRALIAN NATIONAL MARITIME MUSEUM

The Australian National Maritime Museum Rides on the Wave of Action Station’s Success

Oct 25, 2015

AUSTRALIAN NATIONAL MARITIME MUSEUM

Action Stations Launches High Tech On The High Seas in Darling Harbour

Oct 19, 2015

AUSTRALIAN NATIONAL MARITIME MUSEUM

Action Stations Launches Rebirth of Darling Harbour

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