AUSTRALIAN INSTITUTE OF COMPANY DIRECTORS
Expanded Range of Governance Courses
The Australian Institute of Company Directors (AICD) engaged Momentum² to create a grassroots campaign for promoting the AICD’s expanded range of governance courses.
Momentum² interviewed over twenty spokespersons from organisations which had participated in the AICD’s new tailor-made governance training programs, providing insights into the benefits of the training courses for their individual organisations and industries.
From these interviews, we created case studies which were sent out to very specialised and targeted media and other interested parties and key stakeholder organisations.
We also organised media interviews for the spokespersons from some of the case studies as well as state representatives from the AICD.
The case studies covered a range of industries and sectors including health, sport, education, indigenous affairs, local, state and federal governments, not-for-profit, agriculture and farming, food and manufacturing.
To raise the profile of the Australian Institute of Company Directors and its expanded range of governance training courses
To create awareness and understanding among the public about the importance of governance and governance training
Momentum² has created case studies and press releases for Queensland, South Australia, Tasmania, Victoria, Australian Capital Territory and New South Wales.
Targeted media lists were created for these industries and sectors focussing on trade publications. Stories were pitched to over 250 publications and media.
To date, extensive coverage has been generated across Australia in specialist media such as the Adelaide Advertiser, ProBono Australia, Community Options Australia, Cattle Council, The Health Advocate, Local Government Association of Tasmania, Construction Industry News, Food SA and Business SA among others.
Examples of some media releases and coverage