The Australian Geographic Society Awards are Australia’s longest running awards for adventure and conservation and its winners are exceptional people who serve as inspirational role models to all Australians. The Lifetime Achievement Awards for adventure and conservation are the Society's highest honours, recognising those Australians who not only have a lifelong commitment to their chosen field but who have given back to the nation and inspired countless other Australians.

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The ceremony brought together past winners, adventurers, scientists, conservationists and Australian Geographic Society enthusiasts to celebrate the passion, drive, courage (and sometimes resilience) of all the winners. Those in attendance included the founder of the AUSTRALIAN GEOGRAPHIC journal and patron of the Australian Geographic Society, Dick Smith AC.

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Their Royal Highnesses the Duke and Duchess of Sussex arrived in style on Friday to announce the youth awards. Prince Harry also accepted a special award on behalf of Her Majesty Queen Elizabeth II for her global efforts in conservation for the Queen's Commonwealth Canopy Project.

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OBJECTIVES

• Source media outreach for the annual Australian Geographic Society Awards

• Leverage the Duke and Dutchess of Sussex’s royal tour of Australia to raise awareness and increase the profile of the Australian Geographic Society

• Recognise the work of notable individuals who have contributed in the fields of adventure and conservation

 

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OUTCOMES

Media coverage was broad-reaching and diverse with stories secured regionally, nationally and (due to special guests) internationally. The additional angle of the Royal visit meant we were able to engage with media we had never previously dealt with before for AG.

 

300 pieces of coverage were published between 20 October-20 November 2018 (excluding syndications and international coverage), with the most predominant coverage found online. The total audience reach was over 29,409,283.