AUSTRALIAN GEOGRAPHIC SOCIETY
2016 Australian Geographic Society Awards
PROJECT OVERVIEW
The Australian Geographic Society (AGS) hosted its annual awards ceremony on Thursday 27th October at The Sofitel Wentworth Grand Ballroom, Sydney.
The prestigious event honoured the most remarkable Australians in the fields of adventure and conservation for the year 2016. Hosted by Ray Martin, the awards featured special guest speaker and legendary conservationist, Dr David Suzuki, with Former Federal Greens Leader Bob Brown AM and The Hon Peter Garrett AM, former Minister for the Environment in attendance.
Other highlights of the event, attended by over 450 guests, included a video message recorded by film director James Cameron, in honour of his long-time collaborator and Lifetime of Adventure Award recipient, Ron Allum.
Momentum² organised the media outreach for the 2016 Australian Geographic Society Awards. As the Society’s major event, the Awards provide an excellent vehicle for building the Society’s profile.
We were responsible for organising over 50 media interviews for the various winners across the categories of adventure and conservation.
Momentum² would like to congratulate each of the winners for the 2016 AGS Awards:
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Lifetime of Adventure: Ron Allum
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Lifetime of Conservation: Robyn Williams
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Spirit of Adventure: Brian Freeman
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Spirit of Adventure: Lachlan Smart
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Spirit of Adventure: Alyssa Azar
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Adventurer of the Year: Michael Smith
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Conservationist of the Year: Tim Jarvis AM
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Young Adventurer of the Year: Jade Hameister
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Young Conservationist of the Year: Joshua Gilbert
CLIENT OBJECTIVES
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To raise the profile of the Australian Geographic Society and the Awards as the only awards in Australia that acknowledge excellence in the fields of adventure and conservation
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To create awareness and understanding among the public about the importance of adventure and conservation
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To acknowledge the achievements of remarkable Australians in the fields of adventure and conservation
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To provide an opportunity to generate media interest and publicity for the Society and the Awards
OUTCOMES
This was by far the most successful year in terms of media coverage of the Awards, generating over 17 million impressions across all media platforms, translating to over $2 million worth of coverage.
The increase in television coverage was very pleasing, with coverage across most Australian television stations – WIN Sunshine Coast, Channel 7 The Daily Edition, ABC 24, Channel 9 Weekend Today, SBS and NITV.
Examples of some media releases and coverage