AUSTRALIAN GEOGRAPHIC SOCIETY

2016 Australian Geographic Society Awards

PROJECT OVERVIEW

The Australian Geographic Society (AGS) hosted its annual awards ceremony on Thursday 27th October at The Sofitel Wentworth Grand Ballroom, Sydney.  


The prestigious event honoured the most remarkable Australians in the fields of adventure and conservation for the year 2016. Hosted by Ray Martin, the awards featured special guest speaker and legendary conservationist, Dr David Suzuki, with Former Federal Greens Leader Bob Brown AM and The Hon Peter Garrett AM, former Minister for the Environment in attendance. 


Other highlights of the event, attended by over 450 guests, included a video message recorded by film director James Cameron, in honour of his long-time collaborator and Lifetime of Adventure Award recipient, Ron Allum. 


Momentum² organised the media outreach for the 2016 Australian Geographic Society Awards.  As the Society’s major event, the Awards provide an excellent vehicle for building the Society’s profile. 


We were responsible for organising over 50 media interviews for the various winners across the categories of adventure and conservation. 


Momentum² would like to congratulate each of the winners for the 2016 AGS Awards:

 

  • Lifetime of Adventure: Ron Allum

  • Lifetime of Conservation: Robyn Williams

  • Spirit of Adventure: Brian Freeman

  • Spirit of Adventure: Lachlan Smart

  • Spirit of Adventure: Alyssa Azar

  • Adventurer of the Year: Michael Smith

  • Conservationist of the Year: Tim Jarvis AM

  • Young Adventurer of the Year: Jade Hameister

  • Young Conservationist of the Year: Joshua Gilbert

CLIENT OBJECTIVES

  • To raise the profile of the Australian Geographic Society and the Awards as the only awards in Australia that acknowledge excellence in the fields of adventure and conservation

  • To create awareness and understanding among the public about the importance of adventure and conservation

  • To acknowledge the achievements of remarkable Australians in the fields of adventure and conservation

  • To provide an opportunity to generate media interest and publicity for the Society and the Awards

OUTCOMES

 

This was by far the most successful year in terms of media coverage of the Awards, generating over 17 million impressions across all media platforms, translating to over $2 million worth of coverage.

 

The increase in television coverage was very pleasing, with coverage across most Australian television stations – WIN Sunshine Coast, Channel 7 The Daily Edition, ABC 24, Channel 9 Weekend Today, SBS and NITV.  

Examples of some media releases and coverage

Oct 26, 2016

NITV - THE POINT

Stan Grant Interviews Dr David Suzuki and Joshua Gilbert

Oct 26, 2016

ADELAIDE ADVERTISER

Our Ice Man - Adventurer on Big Mission for Climate Change

Oct 28, 2016

CHANNEL 9 - THE TODAY SHOW

Aussie Diver Wins Australian Geographic Society's 'Life of Adventure Award’

Oct 26, 2016

ABC LATELINE

Meet Australia's Young Adventurer of the Year

Oct 31, 2016

INNER WEST COURIER

Men Honoured for Commitment to Adventure

Oct 26, 2016

THE CANBERRA TIMES

Joshua Gilbert is Australian Geographic Young Conservationist of the Year

Oct 26, 2016

ABC RADIO NATIONAL - LIFE MATTERS

A Passion for Conservation and Adventure

Oct 26, 2016

THE CHRONICLE

Azar Wins Award for her Adventurous Spirit

Oct 26, 2016

NEWS.COM.AU

Two Aussie Teens Awarded Australian Geographic Society’s Highest Honours

Oct 26, 2016

CHANNEL 7 - THE DAILY EDITION

Brian Freeman Honours Fallen Soldiers

 

Oct 26, 2016

WIN NEWS SUNSHINE COAST

Lachlan Smart

Oct 26, 2016

AUSTRALIAN GEOGRAPHIC SOCIETY

2016 Australian Geographic Society Awards

 

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