AUSTRALIAN GEOGRAPHIC SOCIETY

2015 Australian Geographic Society Awards

PROJECT OVERVIEW

The Australian Geographic Society (AGS) hosted its annual awards ceremony on Wednesday 28th October at Doltone House Hyde Park.

The prestigious event honoured the most remarkable Australians in the fields of adventure and conservation for the year 2015. Hosted by Catriona Rowntree, the awards featured special guest speaker Jessica Watson and were attended by over 300 guests.

As the Society’s major event, the Awards provide an excellent vehicle for building the Society’s profile.

We were responsible for organising over 30 media interviews for the various winners across the categories of adventure and conservation.

Momentum² would like to congratulate each of the winners for the 2015 AGS Awards:

  • Lifetime of Adventure: Eric Phillips OAM

  • Lifetime of Conservation: Rob Purves AM

  • Spirit of Adventure: Huw Kingston

  • Adventurers of the Year: Jim Burcide, Andrew Maffett, Chris Porter, John Jacobe

  • Conservationist of the Year: Tim Faulkner

  • Young Adventurer of the Year: Danielle Murdoch

  • Young Conservationist of the Year: Amelia Telford

CLIENT OBJECTIVES

  • To raise the profile of the Australian Geographic Society and the Awards as the only awards in Australia that acknowledge excellence in the fields of adventure and conservation

  • To create awareness and understanding among the public about the importance of adventure and conservation

  • To acknowledge the achievements of remarkable Australians in the fields of adventure and conservation

  • To provide an opportunity to generate media interest and publicity for the Society and the Awards

OUTCOMES

 

We were very pleased with the coverage generated by this media outreach, with in excess of 200 stories across all media platforms, translating to over $1million worth of coverage.

Examples of some media releases and coverage

Nov 21, 2015

PARAMMATTA ADVERTISER

Award-Winning Conservationist Tim Faulkner on his Wild Life Growing Up in Greystanes

Oct 29, 2015

SYDNEY MORNING HERALD

Young Conservationist of the Year Amelia Telford Calls for the Energy Revolution Ahead of Paris Climate Conference

Oct 29, 2015

THE QUEANBEYAN AGE

Purves Wins Conservation Accolade

Oct 27, 2015

THE MERCURY

Adventurer Eric Philips to Receive Australian Geographic Society’s Lifetime Achievement Award

Oct 27, 2015

AUSTRALIAN GEOGRAPHIC SOCIETY

2015 Australian Geographic Society Awards

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