ABSENT ANGEL
Media Outreach
PROJECT OVERVIEW
Momentum² managed the media outreach for the release of Absent Angel – Alone on Christmas Day, a song produced by emerging Sydney artists Ed Jackson and JP Vernon.
The strategy involved writing a press release announcing the artists’ partnership with Sydney-based charity Rough Edges for ‘Roughtober’. Rough Edges is one of the multiple services provided by St John’s Community services which partners with St John’s Church to help
disadvantaged people in Darlinghurst, Sydney.
We contacted mainstream, local and specialist media to announce the artists’ partnership with Rough Edges and to raise awareness about their performance at the ‘Roughtober’ Sleep Out
event.
CLIENT OBJECTIVES
-
To help boost the profile of JP Vernon and Ed Jackson
-
To create and identify media opportunities around the release of the single and about the artists’ participation in fundraising for ‘Roughtober’
OUTCOMES
Momentum² secured an interview with 2SERs Weekend Breakfast Program where artists JP Vernon and Ed Jackson spoke about the inspiration behind their latest release Absent Angel – Alone on Christmas Day and the importance of giving throughout the festive season.
Examples of some media releases and coverage