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Media Outreach


Momentum² managed the media outreach for the release of Absent Angel – Alone on Christmas Day, a song produced by emerging Sydney artists Ed Jackson and JP Vernon.

The strategy involved writing a press release announcing the artists’ partnership with Sydney-based charity Rough Edges for ‘Roughtober’. Rough Edges is one of the multiple services provided by St John’s Community services which partners with St John’s Church to help
disadvantaged people in Darlinghurst, Sydney.

We contacted mainstream, local and specialist media to announce the artists’ partnership with Rough Edges and to raise awareness about their performance at the ‘Roughtober’ Sleep Out


  • To help boost the profile of JP Vernon and Ed Jackson

  • To create and identify media opportunities around the release of the single and about the artists’ participation in fundraising for ‘Roughtober’



Momentum² secured an interview with 2SERs Weekend Breakfast Program where artists JP Vernon and Ed Jackson spoke about the inspiration behind their latest release Absent Angel – Alone on Christmas Day and the importance of giving throughout the festive season.

Examples of some media releases and coverage

Oct 27, 2017


The artists spoke about their journey and the importance of giving in an exclusive interview
organised by Momentum2 on 2SER’s Weekend Breakfast Program.

Oct 17, 2017


Emerging Sydney Artists Team Up to Raise Funds for ROUGH EDGES and launch new single Absent Angel

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