Australian Alliance for Energy Productivity

2017 Energy Productivity Summit

PROJECT OVERVIEW

 

Momentum² organised the media outreach for the 2017 Doubling Energy Productivity Summit (2xEP) hosted by the Australian Alliance for Energy Productivity (A2EP). The two-day Summit, which was supported by the NSW, Victorian and Federal Governments, was held at the Australian National Maritime Museum from 4th – 5th April, 2017 and featured both international and Australian energy experts who spoke about the need to move towards greater energy productivity.

 

 

The speakers included:

 

  • Monica Frassoni, President, European Alliance to Save Energy

 

  • Denise Swink, Chief Executive Officer, Smart Manufacturing Leadership Coalition

 

  • Benoit Lebot, Executive Director, International Partnership for Energy Efficiency Cooperation (IPEEC)

 

  • Christoph Spesshardt, Director - Public Affairs and Strategy, Knauf Group (Germany) and Deputy Chairman, Deutsche Unternehmensinitiative Energieeffizienz e.V (DENEFF)

 

  • Michael Bellestedt, Chief Executive Officer, Minus 40 Pty Ltd

 

  • Renald Gallis, Vice President Ecosystem & Marketing, Thinxtra

 

  • Simon Corbell, Renewable Energy Advocate, Victoria

 

  • Tony Westmore, General Manager, Alliance for Energy Productivity (A2EP)

 

  • Jonathan Jutsen, Chairman, Australian Alliance for Energy Productivity (A2EP)

 

  • Andrew Chamberlin, Project Manager, Energy, Queensland Farmer’s Federation

 


Conference sessions covered a wide range of topics including innovation and technology, government and policy, manufacturing, agriculture, renewables and leadership and generated a high-level of attendance over the two days.

Momentum² organised over 30 interviews for
the various conference presenters, developing targeted pitches which covered a range of industries and topics. 

CLIENT OBJECTIVES

 

  • To raise awareness of the need to double Australia’s energy productivity

  • To create discussion at consumer, media and government levels regarding energy productivity and related issues

  • To provide an opportunity to generate media interest and publicity for A2EP and the Doubling Energy Productivity Summit

OUTCOMES

 

Momentum² organised over 30 interviews for the various conference presenters and A2EP representatives which resulted in substantial coverage across a wide range of media outlets, including The Australian, ABC Radio National, Sydney Morning Herald, Fifth Estate, Beyond Zero Emissions, SBS Radio (French, Italian, German and Spanish), Sky TV – Smart Money, ABC NSW Rural Country Hour, ABC Radio Adelaide, Manufacturer’s Monthly, Footprint News and ABC Radio Melbourne.

 

This media outreach translated to a combined total audience of in excess of 23,256,700 across print, online and broadcast.

Examples of some media releases and coverage

Apr 14, 2017

ABC RADIO NATIONAL - SATURDAY EXTRA

Rebuilding US manufacturing with smart technology

Apr 06, 2017

ABC RADIO NATIONAL - BREAKFAST

Energy efficiency can help Australia fix power problems: G20 expert

Apr 04, 2017

SBS ITALIAN

"More can be done for the environment"

Apr 03, 2017

THE FIFTH ESTATE

Germany’s energy regime to dream of: carrots, sticks and tambourines

Apr 03, 2017

ABC TV NEWS BREAKFAST

Australia is facing some major energy challenges with federal and state governments at odds on how to fix it

Mar 22, 2017

AUSTRALIAN ALLIANCE FOR ENERGY PRODUCTIVITY

The Key to Solving Power Crisis is to Use It, Not Lose It

Feb 27, 2017

AUSTRALIAN ALLIANCE FOR ENERGY PRODUCTIVITY

The Energy Productivity Summit, 4th-5th April 2017, Sydney

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- LOCATION -

 

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Ultimo NSW 2007

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02 9212 2000

ltuit@momentum2.com.au

 

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