Australian Alliance for Energy Productivity
Energy Productivity Summits
PROJECT OVERVIEW
Momentum² has managed media outreach for the Doubling Energy Productivity Summit (2xEP) hosted by the Australian Alliance for Energy Productivity (A2EP). The most recent two-day Summit in 2017, was supported by the NSW, Victorian and Federal Governments, and was held at the Australian National Maritime Museum from 4th – 5th April. The Summet featured both international and Australian energy experts who spoke about the need to move towards greater energy productivity.
The speakers included:
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Monica Frassoni, President, European Alliance to Save Energy
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Denise Swink, Chief Executive Officer, Smart Manufacturing Leadership Coalition
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Benoit Lebot, Executive Director, International Partnership for Energy Efficiency Cooperation (IPEEC)
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Christoph Spesshardt, Director - Public Affairs and Strategy, Knauf Group (Germany) and Deputy Chairman, Deutsche Unternehmensinitiative Energieeffizienz e.V (DENEFF)
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Michael Bellestedt, Chief Executive Officer, Minus 40 Pty Ltd
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Renald Gallis, Vice President Ecosystem & Marketing, Thinxtra
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Simon Corbell, Renewable Energy Advocate, Victoria
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Tony Westmore, General Manager, Alliance for Energy Productivity (A2EP)
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Jonathan Jutsen, Chairman, Australian Alliance for Energy Productivity (A2EP)
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Andrew Chamberlin, Project Manager, Energy, Queensland Farmer’s Federation
Conference sessions covered a wide range of topics including innovation and technology, government and policy, manufacturing, agriculture, renewables and leadership and generated a high-level of attendance over the two days.
Momentum² organised over 30 interviews for the various conference presenters, developing targeted pitches which covered a range of industries and topics.
CLIENT OBJECTIVES
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To raise awareness of the need to double Australia’s energy productivity
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To create discussion at consumer, media and government levels regarding energy productivity and related issues
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To provide an opportunity to generate media interest and publicity for A2EP and the Doubling Energy Productivity Summit
OUTCOMES
Momentum² organised over 30 interviews for the various conference presenters and A2EP representatives which resulted in substantial coverage across a wide range of media outlets, including The Australian, ABC Radio National, Sydney Morning Herald, Fifth Estate, Beyond Zero Emissions, SBS Radio (French, Italian, German and Spanish), Sky TV – Smart Money, ABC NSW Rural Country Hour, ABC Radio Adelaide, Manufacturer’s Monthly, Footprint News and ABC Radio Melbourne.
This media outreach translated to a combined total audience of in excess of 23,256,700 across print, online and broadcast.
Examples of some media releases and coverage