NATURE CONSERVATION TRUST OF NSW
50,000 Hectares Announcement
Momentum² was engaged to manage the media outreach for the announcement that the Nature Conservation Trust of New South Wales (NCT) had achieved the remarkable goal of protecting over 50,000ha of private conservation land. This is equivalent to 3.5 times the size of Royal National Park south of Sydney. Reaching this target was achieved through the diligent efforts of NCT’s team who worked closely with landowners who have a conservation covenant to protect threatened ecosystems and flora and fauna on their land.
Our media outreach strategy involved identifying individual landholders in a variety of regional locations who were willing to participate in media interviews and speak about their involvement with the NCT and the conservation covenant process.
To create and implement a media strategy to engage a wide range of media to publicise this achievement
To raise awareness about the Nature Conservation Trust of New South Wales and the conservation covenant process
To communicate the importance of conservation and biodiversity to the broader public
To facilitate interviews between media, landholders and the CEO of the NCT, Gary Wells
This campaign generated substantial media coverage, particularly in regional publications and radio programs. The NCT was very pleased with the publicity for the announcement, with stories across all media including the Australian Financial Review, CEO Magazine, The Land and the Border Mail.
Examples of some media releases and coverage