NATURE CONSERVATION TRUST OF NSW

50,000 Hectares Announcement

PROJECT OVERVIEW

Momentum² was engaged to manage the media outreach for the announcement that the Nature Conservation Trust of New South Wales (NCT) had achieved the remarkable goal of protecting over 50,000ha of private conservation land. This is equivalent to 3.5 times the size of Royal National Park south of Sydney. Reaching this target was achieved through the diligent efforts of NCT’s team who worked closely with landowners who have a conservation covenant to protect threatened ecosystems and flora and fauna on their land.

 

Our media outreach strategy involved identifying individual landholders in a variety of regional locations who were willing to participate in media interviews and speak about their involvement with the NCT and the conservation covenant process.

CLIENT OBJECTIVES

  • To create and implement a media strategy to engage a wide range of media to publicise this achievement

  • To raise awareness about the Nature Conservation Trust of New South Wales and the conservation covenant process

  • To communicate the importance of conservation and biodiversity to the broader public

  • To facilitate interviews between media, landholders and the CEO of the NCT, Gary Wells

OUTCOMES

This campaign generated substantial media coverage, particularly in regional publications and radio programs. The NCT was very pleased with the publicity for the announcement, with stories across all media including the Australian Financial Review, CEO Magazine, The Land and the Border Mail.

Examples of some media releases and coverage

Apr 08, 2016

AUSTRALIAN FINANCIAL REVIEW

How 50,000 ha of NSW Has Been Preserved in Private

Mar 28, 2016

THE DAILY ADVERTISER

Louise and David Freckleton Save 300 Hectares of Wagga Habitat

Feb 16, 2016

WILD MAGAZINE

Nature Conservation Trust Reached 50,000ha Goal in 2015

Jan 31, 2016

AUSTRALIAN WILDLIFE SOCIETY MAGAZINE

Buying to Save

Feb 15, 2016

NATURE CONSERVATION TRUST OF NEW SOUTH WALES

Nature Conservation Trust Heralds Big Win for Wildlife in New South Wales

Feb 15, 2016

NATURE CONSERVATION TRUST OF NEW SOUTH WALES

Nature Conservation Trust of New South Wales 2015 Achievements

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