AUSTRALIAN GEOGRAPHIC SOCIETY

2014 Australian Geographic Society Awards

PROJECT OVERVIEW

The Australian Geographic Society (AGS) hosted its annual awards ceremony on Wednesday 29th October at The Ivy Ballroom, Sydney.


The prestigious event honoured the most remarkable Australians in the fields of adventure and conservation for the year 2014. Hosted by Catriona Rowntree, the awards featured special guest speakers wingsuit couple Glenn Singleman and Heather Swan, with legendary adventurer, founder of Australian Geographic journal and patron of the AGS, Dick Smith in attendance. 


Momentum² organised the media outreach for the 2014 Australian Geographic Society Awards.  As the Society’s major event, the Awards provide an excellent vehicle for building the Society’s profile. 


We were responsible for organising media interviews for the various winners across the categories of adventure and conservation. 


Momentum² would like to congratulate each of the winners for the 2016 AGS Awards:

 

  • Lifetime of Adventure: Hans Tholstrup AM

  • Lifetime of Conservation: Tim Flannery

  • Spirit of Adventure: Heath Jamieson & Seamus Donaghue

  • Adventurer of the Year: Jason Beachcroft

  • Conservationist of the Year: Anna Rose

  • Young Adventurer of the Year: Belinda Ritchie

  • Young Conservationist of the Year: Bindi Irwin

CLIENT OBJECTIVES

  • To raise the profile of the Australian Geographic Society and the Awards as the only awards in Australia that acknowledge excellence in the fields of adventure and conservation

  • To create awareness and understanding among the public about the importance of adventure and conservation

  • To acknowledge the achievements of remarkable Australians in the fields of adventure and conservation

  • To provide an opportunity to generate media interest and publicity for the Society and the Awards

OUTCOMES

 

This campaign was very successful with over $300,000 worth of media coverage across all platforms including stories in the Herald Sun, Daily Telegraph, Sun Herald, Channel 9 Weekend Today, The Senior and Canberra Times. 


Coverage Summary:

  • Online circulation: Online coverage of the Awards exceeds 9.9 million in total reach

  • Print circulation: Print coverage of the Awards exceeds total circulation of 1.4 million

  • Radio: Total listeners reached exceeds 47,000

  • Television: Total viewers reached exceeds 376,000

  • Total impressions: exceeds 11.7 million

Examples of some media releases and coverage

Oct 29, 2014

CHANNEL 9 - THE TODAY SHOW

Aussie Soldiers Win Spirit of Adventure Medallions

Oct 28, 2014

SYDNEY MORNING HERALD

Canberra Convert Anna Rose Wins Australian Geographic Conservationist of the Year Award

Oct 28, 2014

THE DAILY TELEGRAPH

Bindi Irwin a Chip Off the Old Croc Hunter: She’s the Young Conservationist of the Year

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